Vice President of Marketing

Location: New York City (Hybrid) | East Coast if willing to travel to NYC office weekly
Reports To: President
Department: Marketing
Type: Full-Time | Exempt
About the Role
We’re seeking a dynamic, strategic marketing leader who excels at building high‑performing teams, shaping brand strategy, and driving execution. This is an opportunity to join an innovative beauty brand rooted in community and purpose, poised to disrupt the industry and make a meaningful impact.
As VP of Marketing, you will serve as the steward of our brand vision and the architect of our community experience. This is a rare chance to build something extraordinary from the ground up: defining strategy while shaping the voice and engagement of our community. You’ll oversee creative, brand strategy and social/earned channels, and will lead programs that resonate with Gen Z and beyond. If you’re passionate about building teams and community, this could be the role for you.
About the Brand
We are a community‑led beauty brand founded on the belief that true influence comes from authenticity and connection—not algorithms or follower counts. Our mission is to create a space where women uplift each other, share their stories, and redefine modern beauty standards. While our clean, high‑performance products support this mission, the community remains at the heart of everything we do. We champion honesty over hype and connection over comparison, building a movement that reclaims beauty as something we own together, a transformation powered by people, created from the inside out.
Key Responsibilities
Brand Strategy

Develop and execute a compelling brand marketing strategy that positions community at the core and establishes our brand as an authority in clean beauty.
Ensure brand consistency across all channels and touchpoints.
Lead brand storytelling in collaboration with the Founder/CEO, crafting narratives that resonate with diverse audiences and foster deep emotional connections.
Monitor industry trends and cultural shifts, leveraging insights to refine storytelling and engagement strategies.
Responsible for building brand awareness, driving demand and long‑term customer loyalty.

Marketing & Go‑to‑Market (GTM) Execution

Oversee press and communications strategy, consumer engagement channels—including social media, owned platforms, influencer programs, and gifting initiatives, ensuring alignment with brand and commercial objectives.
Lead GTM planning for product launches and campaigns, driving timely execution across all milestones.

Community Engagement

Define overarching community objectives and ensure they are integrated into all brand and GTM plans.
Champion community input, embedding authentic engagement throughout every initiative.

Team Leadership & Development

Build, mentor, and lead a high‑performing marketing team across brand and creative functions.
Foster a culture of creativity, agility, and data‑driven decision‑making.
Set clear objectives and KPIs aligned with business goals and commercial strategy.

Cross‑Functional Collaboration

Partner with Commercial, Product, Digital, and Operations to deliver cohesive and impactful marketing strategies.
Leverage customer insights, competitive analysis, and data‑driven methodologies to optimize initiatives.
Ensure seamless GTM execution with integrated messaging and positioning.

Budgeting & Performance Metrics

Own and optimize the brand marketing budget, maximizing ROI across initiatives.
Define KPIs to measure success and inform strategic decisions.
Utilize analytics to drive continuous improvement and marketing effectiveness.

What We’re Looking For
Experience & Qualifications

10+ years of experience in marketing, brand management, and social/influencer strategy.
Experience in fast‑paced, digital‑first environments.
Proven success in building and scaling teams.
Exceptional visual and communication skills—written, verbal, and visual storytelling.
Experience with mission‑driven, community‑led brands is highly valued.

You Are:

A systems thinker who can structure and scale programs effectively.
A strategic and inspiring builder who’s hands‑on and ready to dive into the details.
Insightful and analytical: able to turn data and feedback into actionable strategies.
Empathetic, culturally fluent, and community‑obsessed—you understand the power of people‑led brands.

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