Vice President of Marketing

Entangled Publishing is one of the largest independent publishers in the United States, publishing blockbuster romantic fiction and thrillers across YA and adult markets. Since 2011, we’ve built a track record of launching breakout hits, including Fourth Wing, which has sold over 40 million copies worldwide.We release 5–6 major titles per month, most debuting on the New York Times bestseller list. We operate with the scale of a major publisher and the speed and ambition of a startup. We have been honored by Fast Company as one of the world’s Most Innovative Media Companies and as a TIME100 Most Influential Company.About the RoleWe’re looking for someone who doesn’t just market books.We’re looking for someone who reads them. Lives in the fandom. Knows why readers go absolutely wild for a series.At Entangled, marketing isn’t a support function. It’s how we build movements. The VP of Marketing owns that – across marketing strategy, brand, paid media, creative, events, and communications – and is accountable for turning great books into cultural moments.This is not a role for someone who sets strategy and delegates execution. You’ll lead a team of marketers while doing real work yourself: shaping campaigns, making budget calls, reading the data, and staying close enough to fandom culture to know when we’re on to something.You’ll report to the President and help define what Entangled becomes – not just as a publisher, but as a brand expanding into experiences like gaming, live events, and other direct-to-consumer products. If you care about the craft of marketing and the stories being marketed, this is the role.What You’ll DoBuild and protect Entangled, our imprints, our books and IP as brand assets that attract readers and fans and convert them – not just at launch, but over the life of a series, an author relationship, and an ecosystem of experiencesDevelop and grow our reader community across channels, deepening engagement with existing fans while continuously bringing new audiences into the Entangled universeWork closely with publishers, editors, and product teams to define marketing goals for each title and product launch, then coordinate all functional marketing resources (e.g.brand, paid media, comms, creative, social) to execute against those goalsSet the go-to-market strategy for major launches and ensure it runs from positioning and messaging through creative execution and paid amplificationOwn performance marketing outcomes: know what’s driving growth, what’s not, and make clear-eyed calls on where to invest and where to cutDirect creative services so that assets across every channel are on-brand, compelling, and built around what actually moves readersLead and mentor the marketing team, setting a high bar for both quality and accountability, developing junior talent, and building a team culture where doing the work matters as much as having the ideasRepresent marketing at the leadership level: bring clear thinking on budget, strategy, and results, and be a genuine partner to the CEO, President and other functional leadsWho You AreYou have a genuine passion for romantasy and genre fiction. You’ve read the books, you understand the fandom, you know what makes readers obsessYou’ve worked across brand, paid media, communications, and creative. You’re credible in all of them, not just oneYou’ve led and mentored a marketing team, and people have grown under youYou think in terms of outcomes, not activity; and you hold yourself and your team to that standardYou’re comfortable in a lean, fast-moving environment where ambiguity is a given and no two launches look the sameYou close the loop. Strategy without execution and measurement isn’t interesting to youYou like data and are familiar with the tools and metrics of modern performance marketing (paid social, search, attribution modeling) and financial performanceYou’re excited about what’s next and about building a team that flexes against different products: books, games, events, expanding IP, and the role marketing plays in all of itIdeal BackgroundWe’re less interested in traditional publishing experience than in your ability to build and engage audiences and drive revenue. You likely have 10+ years of marketing experience with meaningful exposure across multiple disciplines, and time spent leading a team.You may have come from:Book publishing or entertainment mediaConsumer brands with passionate, fandom-driven audiencesCreator economy or community-led growth companiesStreaming platforms or digital mediaStartup or growth-stage companies where you wore multiple hatsBonus PointsExperience marketing in the romantasy, romance, or genre-based spaceProven track record building or growing a brand or fan communityExperience with live events, experiential marketing, or gaming audiencesSalary Range: $175,000 - $250,000 per year DOQ
#J-18808-Ljbffr