Director, Product and Market Strategy - NGS

Director, Product and Market Strategy - NGS
2560 Orchard Parkway
San Jose, CA 95131
United States

220,000 - 230,000

Job Description
Job Title: Director, Product and Market Strategy NGS
Reports to: VP, Marketing
FLSA Class: Exempt

Takara Bio USA (TBUSA) empowers life science discovery. We bring innovation and inspiration to every scientist—promoting discoveries that improve health and the environment. Our values are Innovation, Teamwork, Integrity, Respect, Growth, Diversity, and Quality. We support employee development and growth.

The Director, Product and Market Strategy NGS leads strategic initiatives and product management efforts to drive global growth and innovation of Takara Bio’s Next Generation Sequencing (NGS) solutions. This role combines deep technical and domain expertise in NGS with cross‑functional leadership to develop and execute market‑driven product roadmaps aligned with corporate objectives and R&D capabilities. The Director oversees the full product lifecycle, including phase‑gate alignment, go‑to‑market planning, and tactical marketing execution, primarily for North America. They also manage strategic partnerships, collaborations, and business ventures, negotiating contracts and tracking performance metrics to ensure sustained market growth and impact.

Responsibilities

Product Management & Commercialization

Lead and mentor a team across multiple product lines, overseeing product lifecycle, development timelines, and resource allocation for NGS‑related projects.

Collaborate with R&D Directors and cross‑functional teams to prioritize and execute product roadmaps aligned with strategic goals.

Track NGS product development projects and navigate challenges such as timelines, technical risks, vendors, shifting requirements, resource limitations, and cost.

Ensure all aspects of product lifecycle management—including market research, NPVs, new product proposals, marketing requirements, go‑to‑market strategies, product launches, and sales enablement initiatives—are met within deadlines.

Work cross‑functionally with Product Management, R&D, Operations, and commercial and executive teams to bring product roadmaps to life.

Conduct product line reviews and post‑launch assessments to optimize performance.

Market Strategy & Business Growth

Lead commercial/business activities of one or more assigned market areas within the Marketing department through direct management of team members.

Serve as domain knowledge expert for one or more related market areas, including current and future market trends, applications, and competition.

Build business cases and financial models for potential new growth opportunities (e.g., in‑licensing, acquisitions) and present to Senior Management.

Strategic Partnerships & Ventures

Provide vision and rationale for new
ovel business opportunities that expand the market for current NGS products or create new technologies.

Lead efforts to identify, evaluate, and develop sponsored research programs, partnerships, or acquisitions in the assigned market area.

Align external opportunities with internal capabilities to support innovation and growth.

Marketing & Sales Enablement

Partner with Sales leadership to set budgets, achieve sales targets, and deliver marketing plans and campaigns.

Develop product messaging and high‑impact sales tools, including cue cards, brochures, application notes, web and social media content.

Deliver market‑focused training for internal teams and distributors and analyze campaign performance to improve ROI.

Represent Takara Bio at industry events and technical meetings.

Travel: Approximately 30% domestic travel; some international travel may be required.

Qualifications

BA or BS degree; MS and/or PhD considered favorably.

Minimum 18 years of experience in product marketing for life science or related markets, with at least 10 years managing a team of marketing professionals.

Excellent written and verbal communication skills with proven proficiency in presentations.

Strong knowledge of the NGS scientific discipline, including techniques, applications, and competitors.

Highly effective analytical, problem‑solving, and judgment skills; capable of managing senior‑level team members.

Demonstrated success in developing product roadmaps and business strategies that increase commercial growth and impact.

Experience managing external partnerships and collaborations.

Solid business acumen and understanding of product marketability; able to design products meeting market requirements.

Detail‑oriented with strong organizational and time‑management skills.

Excellent interpersonal skills and creative thinking.

Collaborative team player able to build credibility and relationships at all levels.

Reputation as an emerging business leader with sustained performance and accomplishments.

EEO Statement
Takara Bio USA, Inc. does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non‑merit factors.

Additional Information
This full‑time position is based in San Jose, CA. The US base salary range is $220,000 - $230,000 USD. Additional compensation may include bonus and benefits, which are described on our website. Individual compensation packages are determined by factors unique to each candidate, including job‑related skills, training, experience, qualifications, and market conditions.

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