Senior Director, Marketing Strategy

ResponsibilitiesLead digital demand generation strategy for the Commercial segment within the Corporates businessBuild and scale integrated, digital-first demand programs designed to acquire and engage commercial and SMB customersDevelop demand strategies across multiple product segments, aligning messaging, channel strategy, and investment to customer needs and buying journeysDrive full-funnel marketing programs across paid media, email, web, nurture, lifecycle marketing, and conversion optimizationPartner closely with Sales, Product Marketing, Content, Digital, and other cross-functional teamsUse data, testing, and performance insights to optimize demand generation effectivenessEstablish measurement frameworks and reporting to track funnel performance, pipeline impact, and campaign effectivenessManage budget allocation across programs and channelsLead cross-functional teams and external partners to ensure strong execution and continuous improvementRequirements15+ years of experience in B2B marketingSignificant experience in digital demand generation, growth marketing, or performance marketingProven success marketing to commercial and/or SMB audiencesDemonstrated experience in building and scaling digital demand programs across multiple channelsStrong expertise in paid media, lifecycle marketing, email, and funnel optimizationStrong analytical and strategic skillsProven ability to work effectively across a matrixed organizationStrong leadership, communication, and collaboration skillsBachelor's degree requiredCertifications & QualificationsBachelor's degree
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