Brand Content & Social Media Manager

Brand Content & Social Media Manager

D2C Baby Brand

Join Hire Hangar and work with fast-growing global companies while building a long-term career.
Location: Remote
Time Zone: Flexible

Outcome-Based
Role Overview: We are looking for a Brand Content & Social Media Manager to own the full content engine for a fast-growing D2C baby subscription brand. This is not a scheduler or a posting role

we need someone who thinks strategically and executes independently: from concept and creation through to influencer coordination and performance iteration. You will be the creative force behind a brand that connects with real parents, builds genuine community, and drives subscription growth through authentic storytelling.
Key Responsibilities:
Content Creation
Produce scroll-stopping short-form video and image content tailored to parents and moms on Instagram
Champion a real, human, non-AI content aesthetic that reflects the brand's warmth and authenticity
Communicate product value through storytelling

not sales-speak
Calendar & Scheduling
Own and manage a full social content calendar end-to-end
Write on-brand captions, select thumbnails, and handle all scheduling and publishing
Maintain brand consistency and posting cadence with minimal oversight
Influencer & UGC Coordination
Proactively source and build relationships with influencers, mom content creators, and UGC contributors
Build and manage a content flywheel so the brand always has a pipeline of fresh, authentic material
Repurpose and organize creator content across Instagram and other channels
Growth & Optimization
Lead Instagram growth through strategic content, engagement, and community building
Track performance and iterate based on what resonates with the target audience
Required Qualifications:
Excellent written and spoken English

native or top-tier fluency required
Strong portfolio demonstrating end-to-end social media ownership for consumer brands
Proven ability to produce visually polished, on-brand content well beyond basic design tools
Experience managing influencer or UGC programs independently
Comfortable operating as a one-person content engine: strategy, creation, scheduling, and reporting
Must have prior remote work experience with US or UK-based companies and be fluent in remote collaboration tools (Asana, ClickUp, WhatsApp, Google Workspace, or similar). Applications without this experience will not be considered.
Preferred Qualifications:
Background in baby, parenting, kids, lifestyle, or similarly trust-driven consumer niches
Experience with D2C e-commerce or subscription box brands
Familiarity with the US mom/parent audience tone and sensibility
Comfort appearing on camera for content or candidate video profiles
Tools & Technology:
Instagram (primary channel)
Video/content creation tools (beyond Canva

demonstrate what you use)
Project management tools: Asana, ClickUp, or similar
WhatsApp, Google Workspace, and standard async collaboration platforms
Please NOTE: It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps

the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.
We connect top talent with vetted employers, competitive pay, and real growth opportunities.