Senior Marketing Manager

Senior Marketing Manager

If you are motivated and believe in the credit union philosophy of "People Helping People," join our team!
The Senior Marketing Manager at SECU will be an integral part of our growing marketing team and will lead the development and execution of strategic marketing campaigns.
This position will work with leadership and business owners to promote our brand across marketing channels and educate members on the products, services and financial education resources that will help them be successful in their financial journey.
This role will be essential in identifying and targeting SECU members and working with creative teams to provide consistent and cohesive messaging in digital and traditional marketing channels. Additionally, this position will provide guidance to, and potentially management of Marketing Managers or Specialists in their support of the execution of marketing campaigns.
To be successful, candidates must be strategic thought leaders and have a strong project management background with experience leading high-level marketing campaigns. They must be able to set strategic direction and identify clear objectives while understanding the marketing needs of their assigned business units. The Senior Marketing Manager will work to manage content, collateral, and programs to grow awareness and consideration, educate our members, and drive successful marketing campaigns for a variety of business units throughout the credit union.
Responsibilities

Strategy and Execution (70%)
Collaborate with Business Units (25%)
Measure, Analyze and Share Performance (5%)
Requirements

5 years marketing and/or communication experience
Bachelor's degree in marketing, communications, or business administration
Strong project management experience leading the development of content by cross-functional teams
Extensive experience with marketing project management software (ex: Jira, Workfront, Asana, Monday.com)
In-depth understanding of and experience managing marketing strategies, channels, and operations
Excellent leadership, communication, collaboration, analytical and problem-solving skills
Well-organized and detail oriented
Preferred Requirements

6 - 10 years of marketing and/or communication experience
Financial industry experience
Job Environment We offer a hybrid work environment with a balance of at-home and in-office days that will require close physical proximity to other employees. Some background noise from other employees, copy machine, and telephone calls should be expected.
SECU provides equal employment opportunity to all qualified persons regardless of race, color, religion, age, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, or other classification protected by law.
Disclaimer
State Employees' Credit Union reserves the right to fill this role at a higher/lower level based on business need.