AVP, Marketing Campaign Orchestration

Responsibilities

Own end-to-end operational execution of marketing campaigns across channels (email, direct mail, digital, SMS, etc.) to ensure on-time, accurate delivery and measurable outcomes
Segmentation and prioritization of target audiences
Partner with industry to identify and execute marketing opportunities to build category and brand awareness with physicians, patients, and thought leaders
Serve as the operational bridge between Marketing, Creative, Product, Data/Analytics, Technology, Compliance/Legal, and external partners.
Lead recurring campaign operations standups/status meetings; communicate progress and blockers clearly.
Align stakeholders on scope changes, tradeoffs, and timelines; manage expectations and approvals.
Create standard operating procedures and templates to improve throughput and consistency.
Collaborate with internal & external agencies on creative execution and channel delivery
Partner with analytics teams to measure impact, leverage data to drive future campaigns
Lead cross-functional projects
Manage budget including forecasting and tracking
Perform other duties and/or special projects as assigned
Requirements

Bachelor's Degree OR in lieu of a degree, a high school diploma and 8 years of marketing experience
Minimum of 4 years marketing experience that includes innovating and executing compressive multi-channel marketing campaigns including email, direct mail and digital channels
Ability and flexibility to travel for business as required
Experience interpreting and leveraging data to determine the success of the marketing campaign
Experience with campaign operations, marketing operations, or campaign/project management in a regulated environment preferred.
Experience executing campaigns in marketing automation/CRM tools (e.g., Salesforce Marketing Cloud, Workfront, etc.)
Strong understanding of segmentation, targeting, suppression, and personalization concepts
Experience managing creative agencies, research or analytic partners
Strong working knowledge of multi-channel marketing campaigns
Able to translate data insights into actionable recommendations and programs
Curious, flexible, high energy, self-starter with an emphasis on action rather than analysis
Able to work in a fast‑paced, complex, environment and manage multiple projects with little supervision
Collaborative team player with ability to influence across all levels of organization
Executive verbal and written communication and presentation skills.

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