Associate Director, B2B Marketing

As a member of the B2B Marketing team, the Associate Director, B2B Marketing is responsible for setting the overall marketing strategy for Cedars‑Sinai.

Develops and executes marketing objectives, strategies, and tactics aimed at growing Cedars‑Sinai revenue via various payers of healthcare.

Collaborate cross-functionally with internal stakeholders to enable consistent application of the Cedars‑Sinai brand.

Establish metrics and goals/success criteria and milestones that align with organizational goals and will measure the effectiveness of marketing plans.

Initiate and direct the annual payer marketing planning by reviewing demographic, socioeconomic, competitive, and other internal/external forces affecting continued business success.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field is required.

A minimum of 8 years of progressive marketing experience at a large, complex healthcare organization or payer.

A minimum of 2 years of managerial experience overseeing direct reports within a department and/or service line.

2 years of experience in healthcare marketing, preferably at an academic medical center is preferred.

Promotion to the payer audience.

Solid project management, analytic and organizational skills.

Demonstrated ability to create and use Excel spreadsheets for data tracking and analysis.

Ability to identify problems and resourcefulness to resolve them independently using your own initiative.

Ability to multitask within short timelines, organize and prioritize work and complete assignments in a timely and accurate manner.

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