Director, Brand and Creative

Responsibilities

Defines, evolves and stewards the organization’s brand and visual identity across all channels and touchpoints;

Leads the creative and design function, ensuring a cohesive, modern and effective brand expression across digital platforms, publications, content, marketing communications and video;

Sets the creative strategy and vision for campaigns and organizational initiatives;

Owns and evolves the organization's brand identity, serving as primary authority on brand strategy, standards, and governance;

Develops and maintains design systems, templates and toolkits that enable scalable, consistent brand execution;

Collaborates with business and content strategy leaders to align brand expression with storytelling and messaging frameworks;

Partners with production operations and visual production teams to translate brand direction into executable production standards;

Establishes workflows that balance creativity, execution speed and governance;

Manages and mentors design team members while identifying and managing external vendors to augment expertise and support creative deliverables;

Works collaboratively to tell the organization’s story in a clear, crisp and compelling manner across digital, video, print and at conferences.

Requirements

A minimum of fourteen (14) years of experience in brand, creative or design leadership required;

Bachelor’s degree in Fine Arts, Marketing, Visual Communication, Media Arts or relevant area of study preferred;

Minimum two (2) years supervisory experience required;

Strong background in brand systems, digital design and cross‑channel creative strategy;

Experience leading and evolving design teams beyond print or traditional graphic design;

Proven ability to operate in complex, matrixed organizations;

Strong collaboration skills;

Excellent verbal and written communication skills;

Strong experience with full Adobe Creative Suite, Figma and other best‑in‑class design software, including AI‑enabled extensions and workflows.

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