Social Media Senior Consultant - Sports Sponsorships and Brand

Job Title

Develop and execute multiple, and often concurrent, social media strategies that support Brand Experiences including sports partnerships, sponsorships and community campaign goals and objectives. Deliver effective and efficient strategies for media planning, audience targeting, channel mix, creative, optimization, measurement and reporting across paid, organic, partnership, teammate and influencer activations to deliver best in class social media and/or influencer performance outcomes.
Essential Duties And Responsibilities

Lead the development and delivery of multiple concurrent social media and/or influencer marketing campaigns and programs in alignment with enterprise and line of business strategies, goals and objectives.
Oversee execution of content calendars, creative processes, legal/compliance/risk review processes, paid media strategies, measurement and reporting for all active campaigns.
Facilitate scaling brand and company awareness, consideration and conversion through various social media channels, media plans and creative executions.
Ensure brand visual and voice consistency across all social media and/or influencer marketing executions, including multi-cultural campaigns.
Develop and deploy actionable plans to evolve, grow and optimize channel presence and engagement.
Deliver strategic recommendations for innovative social media and/or influencer marketing tactics, initiatives and tech solutions.
Build and maintain partnerships with senior leaders across marketing and the enterprise, as well as with social media channel and agency partners.
Qualifications

Bachelor's degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
Seven years of related experience or an equivalent combination of education and experience
Deep specialized (SME) and/or broad knowledge within the marketing social media and influencer marketing discipline
Sound and comprehensive understanding of business and organizational strategies and processes managing a process
Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
Sophisticated analytical skills and the ability to solve complex technical and business problems
Ability to influence others to adopt a new perspective
Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry.
Expertise with social media channels including Facebook, Instagram, Pinterest, TikTok, LinkedIn, SnapChat, etc.
Brand and sports partnerships social media marketing expertise
Financial services or related industry experience
Integrated marketing and/or digital marketing experience
Experience with delivering national social media and/or influencer marketing campaigns
Sitting Frequently (25% - 50% of the time) Visual / Audio / Speaking Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone. Manual Dexterity / Keyboarding Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers. Availability Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need. Travel Up to 25%
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.