Director, Marketing Strategy – Media

Responsibilities

Own and align enterprise marketing strategy, planning, and execution across Growth, Brand, Creative, and Marketing Operations

Serve as a trusted advisor and thought partner to the CMO

Act as an extension of the CMO in enterprise forums, working groups, and strategic initiatives

Own enterprise digital channel strategy and media investment across paid, owned, and emerging channels

Optimize media mix, allocation, and performance to maximize ROI and incremental growth

Establish and own enterprise marketing measurement and attribution strategy in partnership with Analytics

Define scorecards, KPIs, and performance reviews that link marketing investment to business outcomes

Define and lead the enterprise marketing AI strategy

Lead and scale the Marketing Strategy and Media Center of Excellence

Create executive‑ready presentations, narratives, and business reviews that influence and align senior audiences

Requirements

Bachelor’s degree in Marketing, Business, Analytics, or a related field; advanced degree preferred

12+ years of progressive marketing experience, with at least 5 years in a senior leadership capacity

Enterprise‑level marketing depth spanning strategy, media, analytics, and performance optimization

Strong expertise in digital media investment, ROI measurement, and marketing effectiveness

Demonstrated success advising, influencing, and partnering with senior‑level executives

Exceptional written and verbal communication skills, with mastery in executive storytelling and executive‑ready deliverables

Strong analytical, operational, and project leadership capabilities, including budgeting, forecasting, and KPI‑driven management

Proven experience leading teams and developing senior‑level talent

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