Senior Marketing Operations Manager - International

Responsibilities

Manage end-to-end build and deployment of email and SMS campaigns supporting CLM initiatives across international markets

Partner closely with the APAC Regional Head and international marketing stakeholders to understand regional priorities, campaign calendars, and audience nuances

Configure and manage automated journeys in SFMC Journey Builder supporting key CLM moments — onboarding, engagement, retention, win‑back, and renewal

Ensure all campaigns adhere to regional data privacy and communication regulations including GDPR, CASL, PDPA, and other applicable frameworks across APAC markets

Maintain and organize data extensions and audience segments specific to international markets

Track and report on campaign performance across international markets including deliverability, engagement, and conversion metrics

Maintain SFMC instance health as it relates to international markets including data extensions, contact list hygiene, consent records, and user access

Requirements

5-7 years of hands‑on marketing operations experience with SFMC expertise across Email Studio, Automation Studio, Journey Builder, MobileConnect, and Contact Builder.

Working knowledge of AMPscript and SQL.

Solid grasp of email deliverability best practices.

Solid understanding of international data privacy and compliance regulations including GDPR, CASL, and APAC‑specific frameworks such as PDPA.

Revenue‑driven person with a growth mindset.

Cultural awareness and sensitivity to regional differences in communication, tone, and audience behavior.

Strong communicator, comfortable managing high‑volume campaign operations across multiple markets and across timezones while contributing to longer‑term platform improvements.

Salesforce Marketing Cloud certifications and experience collaborating with data science teams are a strong plus.

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