Vice President, Marketing and Communications

Responsibilities

Develop and execute the marketing and communications strategy that advances UWGLA’s five-year revenue goal of $40M

Serve as chief brand steward, ensuring consistent, mission-aligned messaging

Serve as strategic communications advisor to the CEO, fundraising leadership, and Executive Team

Partner with Development leadership and technology consultants on donor data, CRM, and AI infrastructure

Lead integrated marketing campaigns and donor engagement strategies

Own marketing strategy and execution for the under-$1,000 donor segment

Oversee website, email, social media, and digital advertising to grow online giving

Direct donor and funder communications

Lead cause marketing and corporate sponsorship activation

Direct UWGLA’s impact storytelling

Create a communications cadence and calendar for key constituents

Manage the marketing and communications department budget

Establish marketing and communications KPIs and reporting

Lead and develop an integrated team spanning brand and creative, communications and PR, digital marketing, content, social media, events, and analytics

Requirements

Bachelor’s degree in marketing, communications, journalism, public relations, or related field required

Minimum 10 years of relevant experience in a marketing communications team, ideally in a nonprofit or mission-driven organization required.

Minimum 3 years of experience supervising and developing direct reports

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