PVH Corp. seeks a Senior Director, Patient Marketing to lead the strategic vision, investment, and execution of all direct-to-consumer marketing for the Ingrezza brand.
This role oversees a ~ $150M annual media investment across Linear TV, Streaming, Paid Search, Programmatic, and CRM, driving patient awareness, education, and activation. The Senior Director will own end-to-end DTC strategy including audience segmentation, channel mix, media planning, creative production, and performance
#J-18808-Ljbffr
Head of Patient Marketing & DTC Growth
PVH (Tommy Hilfiger/Calvin Klein) · San Diego, CA, USA ·
- Pay:
- 180.000 - 300.000
- Job type:
- Full Time