Audience Engagement Manager

Responsibilities

Analyze article and newsletter performance across platforms to understand what resonates with readers

Translate complex data into concise insights that support editorial decision-making

Help shape editorial strategies to maximize audience impact

Track audience behavior by product, region, channel, and topic to uncover growth opportunities

Identify high-performing formats, topics, and tones, and share insights

Write clear, jargon-free performance reports that explain why certain content succeeds

Design, run, and interpret A/B headline tests

Collaborate with product, marketing, and editorial teams on content promotion strategies

Help build trust and understanding of engagement metrics across the newsroom

Requirements

Be a curious, analytical person who thrives in a fast-paced environment

Experience in audience development, digital marketing, or content analytics

Experience in a newsroom, media, or editorial analytics environment highly preferred

Familiarity with analytics tools such as Google Analytics, Adobe Analytics, Parse.ly, Chartbeat

Ability to identify patterns in data and communicate insights in plain, accessible language

Experience with A/B testing and interpreting results preferred

Awareness of legal-industry audience preferences and sensitivities

Exceptional analytical skills and excellent written communication

Solid collaboration skills

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