Head of Marketing

Responsibilities

Develop and execute long-term marketing strategies that align with __Ether.fi__’s vision, growth objectives, and ultimately our TVL.

Shape __Ether.fi__'s brand narrative and positioning within the blockchain and DeFi space.

Drive user acquisition, engagement, and retention across __ether.fi__’s products

Utilize campaigns, events, conferences, and content marketing to drive product adoption and revenue growth.

Analyze and measure the effectiveness of marketing campaigns using data-driven insights to optimize future strategies.

Develop and execute a community marketing strategy that leverages platforms such as blogs, Discord, Twitter and other relevant channels.

Establish __ether.fi__ as a thought leader through brand marketing initiatives, including sponsorships, events, and partnerships.

Requirements

Hands on experience in B2C performance marketing roles within DeFi or a transferable environment

Proven track record in developing and executing successful marketing campaigns, including user acquisition and product adoption.

Strong understanding of blockchain technology, DeFi, and the broader cryptocurrency landscape.

Experience in cross-functional collaboration.

Excellent analytical, strategic, and communication skills with the ability to make data-driven decisions.

Passion for web3 technology and a deep understanding of its potential impact on the future of finance and technology.

A good eye for design and past design experience would be a plus

Hard Skills

B2C performance marketing

marketing campaigns

user acquisition

product adoption

data-driven insights

community marketing strategy

content marketing

Soft Skills

analytical skills

strategic skills

communication skills

cross-functional collaboration

design skills

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