VP Marketing, Blue Nile

Vice President Of Marketing

Joining the company at a pivotal moment of digital growth, the Vice President of Marketing is responsible for defining and leading Blue Nile's customer-centric brand, acquisition, and retention strategy. Reporting to the Blue Nile Brand President and serving as a key member of the Brand Marketing Leadership Team, this executive partners closely with Merchandising, Product, Technology, Finance, Customer Care, and Operations to translate enterprise priorities into compelling, performance-driven marketing strategies that drive traffic, conversion, and long-term brand equity. This leader is accountable for building distinctive, data-informed, digital-first marketing strategies that accelerate customer acquisition and lifetime value while strengthening Blue Nile's position as a leader in online fine jewelry.
Core Accountabilities

Brand Strategy & Positioning
Digital & Ecommerce Marketing Strategy
Performance Marketing & Budget Stewardship
Customer Engagement, CRM & Loyalty
Cross-Functional Leadership
People & Culture Leadership
Key Performance Indicators (KPIs)

Revenue & Comparable Sales Growth (% vs. LY and vs. Plan)
Marketing ROI / ROAS
Website Traffic & Conversion Rate
Customer Acquisition Cost (CAC) & Customer Lifetime Value (LTV)
Brand Health Metrics (Awareness, Consideration, Preference)
Customer Retention & Loyalty Engagement
CRM Engagement Metrics
Campaign Performance vs. Objectives
Team Engagement & Retention
Qualifications

Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
12+ years of progressive marketing leadership experience, including senior leadership within e-commerce, specialty retail, luxury, or consumer brands.
Demonstrated success developing and executing customer-centric brand and performance marketing strategies that drive measurable growth and profitability.
Deep expertise in digital marketing, including SEO, SEM, paid media, affiliate marketing, CRM, and lifecycle marketing.
Strong understanding of e-commerce business models, customer acquisition economics, and omnichannel customer journeys.
Demonstrated ability to leverage data and analytics to inform strategic decision-making and optimize marketing performance.
Strong financial acumen and experience managing substantial marketing budgets with ROI rigor.
Exceptional leadership and team development skills, with a track record of building and scaling high-performing teams.
Excellent communication, collaboration, and stakeholder management skills, with the ability to influence at the executive level.
Experience in luxury, bridal, jewelry, or premium consumer brands preferred.