Director of Brand & Local Media Performance

Jobtailor in Alabama is seeking a senior performance marketing leader to own end-to-end strategy across brand and local media, guiding budget allocation, channel mix, and testing roadmaps. You will translate business goals into concrete plans, set targets, and work with franchise owners and agencies to drive conversions and efficiency.
The role requires 10+ years in performance or growth marketing, strong leadership across teams, expertise with attribution models (MTA/MMM), and a proven ability

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