Loyalty & Rewards Marketing Lead

Responsibilities

Develop and manage marketing strategies for customer rewards program
Build customer-centric marketing strategies based on business priorities
Communicate progress and risks to stakeholders
Drive customer engagement and retention through marketing of rewards-driven benefits
Partner with cross-functional teams to deliver multi-channel marketing strategies
Deliver end-to-end creative development and marketing campaigns
Analyze marketing performance and optimize based on KPIs
Implement integrated marketing plans based on customer insights and competitive landscape
Requirements

5+ years of industry-relevant experience
Bachelor's degree
Specific certifications are often required
Comparable combination of education, job specific certification(s), and experience (including military service) may be considered

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