Responsibilities
We are seeking an Advertiser Enablement Manager to join the Global Monetization Product & Technology (GMPT) team. In this role, you will serve as the dedicated advertiser enablement lead for a specific industry vertical, helping advertisers, agencies and sales teams leverage TikTok's creator and content solutions to drive business growth.
- Advertiser & Sales Enablement
- Serve as the primary Advertiser Enablement partner for an assigned industry vertical.
- Partner with Sales teams to identify, develop and accelerate creative‑led revenue opportunities.
- Consult with advertisers and agencies on best practices for leveraging TikTok's creator ecosystem and creative solutions.
- Support strategic account planning and provide recommendations that drive adoption, spend growth and business outcomes.
- Vertical Expertise & Strategy
- Develop deep expertise in the assigned industry vertical and maintain awareness of market trends, advertiser priorities and competitive activity.
- Translate industry insights into actionable recommendations for clients and internal stakeholders.
- Build and maintain vertical‑specific playbooks, case studies and best practices.
- Creator & Product Adoption
- Educate advertisers on TikTok creator solutions, creative products and emerging opportunities.
- Lead client‑facing workshops, training sessions and business reviews.
- Drive adoption of new creator and content products through proactive enablement and strategic consultation.
- Cross‑Functional Collaboration
- Partner closely with Sales, Product, Operations, Legal, Finance and Creator teams to support successful campaign execution and advertiser outcomes.
- Surface advertiser feedback, market insights and product opportunities to influence roadmap discussions and go‑to‑market strategies.
- Support operational excellence by ensuring adherence to processes, policies and program requirements.
- Business Impact & Measurement
- Track and analyze adoption, revenue and performance trends across the vertical.
- Leverage data and insights to identify opportunities, remove barriers and improve advertiser success.
- Contribute to vertical business planning and quarterly growth initiatives.
Minimum Qualifications
- 3+ years of experience in digital advertising, marketing, creator partnerships, account management, consulting or related fields.
- Experience working directly with advertisers, agencies or sales organizations.
- Strong understanding of digital media, creator marketing and performance‑driven advertising solutions.
- Excellent communication and presentation skills with the ability to influence stakeholders across multiple levels.
- Demonstrated ability to manage multiple priorities and navigate ambiguity in a fast‑paced environment.
- Strong analytical and problem‑solving skills with experience leveraging data to drive decisions.
Preferred Qualifications
- Experience supporting a specific industry vertical such as Food & Beverage, Retail, Travel, Auto, Entertainment, Financial Services, Healthcare or Technology.
- Experience working with creator marketing, influencer programs or social media advertising solutions.
- Familiarity with TikTok advertising products and creator ecosystem.
- Experience collaborating across Sales, Product, Operations and Marketing functions.
- Proven track record of driving revenue growth, product adoption or client success.
Job Information
- Base salary range: $121,600 – $288,000 annually.
- Benefits include medical, dental and vision insurance, 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits and paid holidays and personal time.
EEO Statement
For Los Angeles County (unincorporated) candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
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