Marketing and Business Development Coordinator

Summary
Withers has an exciting opportunity for a marketing and business development coordinator based in the law firm’s New York office, with occasional travel to the Greenwich office as required. The role works closely with the firm’s East Coast, US, and global marketing teams to support marketing and business development efforts, and primarily focuses on the firm’s business, private client and tax divisions in the New York and Connecticut offices. The coordinator will develop and maintain targeted marketing lists, conduct research, draft pitches, presentations, award submissions, promotional/social media copy, provide support on other strategic business development initiatives, assist with the planning and execution of successful events, and support digital marketing campaigns. For New York, the expected hourly range is $40 to $45, with compensation determined based on experience and other factors permitted by law.

The Role

Pitches/RFPs – Assist with the composition of pitch projects including those for prospective clients and for internal cross-practice opportunities. Participate in the final production of deliverables to meet deadlines with an eye toward detail; maintain pitch/RFP files, log pitches in tracking system and proactively track outcomes.

Marketing materials – Create and maintain marketing materials including fact sheets, brochures, PowerPoint presentations, and other tailored materials.

Directory and award submissions – help coordinate, draft and track submissions related to legal directories and awards, promote recognitions and maintain recognitions on attorney profiles.

Event support/coordination – Provide support for events, corporate sponsorships, regional client entertainment and receptions. This includes developing the invitation list, distributing invitations, tracking RSVPs, organizing registration, preparing name tags, greeting attendees upon arrival, preparing materials for the event, reserving necessary equipment and facilities, vendor research and coordination, branding, technology, and being accessible to address the needs of guests.

Conference sponsorships – Provide support for sponsorships and coordinate activities involved with sponsorship commitments.

Tracking/reporting – Track and report on client targeting, partner BD-related activities, marketing campaigns and initiatives.

Client alerts and internal/external newsletters – Assist with the development and coordination of client alerts and newsletters, and support promotional efforts via social media, the firm website, and other channels.

Internal campaigns and promotional initiatives: Draft content for Withers’ intranet to communicate significant wins, business development activities, and other team initiatives and drive engagement for various campaigns.

Research – Conduct research on a variety of topics including prospective and current clients, competitors and industry/market trends to aid in the development of client teams, pitches, RFP responses, and other internal and external marketing initiatives.

Various marketing and business development projects, as required.

Key Skills And Experience

Bachelor's Degree, preferably in Marketing, Business, or a related field.

2-4 years of experience, preferably in a law firm, financial services, or other professional services environment.

Have a strong digital and software skillset, including in Microsoft Word, Excel and PowerPoint. Knowledge of InterAction (or another CRM system), Vuture (or another email marketing system), and experience utilizing social media tools in a professional setting is a plus.

Be enthusiastic and friendly with the demonstrated ability to work with people at various levels within the firm.

Approach projects with a flexible and adaptable mindset and have a willingness to learn.

Be curious and resourceful.

Demonstrate a capacity to self‑start and work both independently and collaboratively in a high‑volume environment.

Have strong communication skills and demonstrate the ability to prioritize multiple tasks.

Interact credibly, diplomatically and with integrity.

Availability to attend/run events early morning (breakfast time) or evenings will be necessary, as required.

Be in the office 2-3 days per week, and more as needed.

Equal Opportunities Employment Statement
The firm is an Equal Employment Opportunity employer. Equal employment opportunity has been and will continue to be a fundamental principle at the firm. Employment at the firm is based upon personal capabilities and qualifications without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law. The firm prohibits and will not tolerate any discrimination or harassment on the basis of any of these classifications or characteristics.

If you are interested in applying for employment and need special assistance or an accommodation to use our website to apply for a position, please contact the firm at 203 789 1320 or email us.recruiting@withersworldwide.com with your request. Determinations on requests for reasonable accommodation are made on a case‑by‑case basis.

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