Senior Specialist, Creative Operations

Position Purpose
The Sr. Specialist, Creative Operations drives the execution and continuous improvement of creative workflows across multiple marketing workstreams. This role serves as an operational lead within the Creative Marketing Division, overseeing complex projects, optimizing procurement, and ensuring seamless coordination across creative teams. The Specialist leverages deep understanding of creative operations tools, timelines, and resource workflows to enhance efficiency, maintain visibility for leadership, and help deliver high‑quality creative assets on time and on strategy.

Key Responsibilities

40% - Workflow Management: Lead day‑to‑day management of creative workflows for assigned lines of business or campaigns, ensuring priorities, resources, and deliverables are aligned.

10% - Process Improvement: Partner with leadership to implement and refine creative operations standards, tools, and best practices.

10% - Reporting & Insights: Track and analyze operational metrics, producing insights and recommendations that inform process improvements.

15% - Technology & Innovation: Support technology initiatives such as workflow automation, system enhancements, or integrations with project‑management tools (e.g., Workfront).

5% - Training & Onboarding: Lead onboarding or training sessions for new team members, vendors, and agencies to ensure consistency in workflow adoption.

20% - Collaboration & Partnership: Serve as a key operational contact for internal stakeholders and agency partners, providing clear communication, risk assessment, and resolution guidance.

Direct Manager/Direct Reports

Reports to the Sr./Manager, Creative Operations.

Direct reports: None.

Travel Requirements

Typically requires overnight travel less than 5% of the time.

Physical Requirements

Most of the time is spent sitting; occasional light moving or lifting needed.

Working Conditions

Located in a comfortable indoor area; unpleasant conditions are infrequent and not objectionable.

Minimum Qualifications

Must be 18 years of age or older.

Must be legally permitted to work in the United States.

Preferred Qualifications

Bachelor’s degree in Marketing, Advertising, or a business‑related field preferred.

4‑6 years of experience in creative operations, project coordination, or marketing support preferred.

Strong proficiency with project management and workflow tools (e.g., Adobe Workfront, Jira, Asana).

Advanced understanding of creative development, production workflows, and budgeting practices.

Strong analytical, organizational, and problem‑solving skills with attention to detail.

Proven ability to manage multiple priorities and work autonomously in a fast‑paced environment.

Excellent communication and relationship management skills with partners at all levels.

Experience supporting process improvement or system implementation initiatives.

PMP, CAPM, or Workfront certification preferred but not required.

Minimum Education

Completion of a bachelor’s degree program or equivalent in a related field.

Preferred Education

No additional education.

Minimum Years Of Work Experience

4 years.

Preferred Years Of Work Experience

4 years.

Minimum Leadership Experience

None.

Preferred Leadership Experience

None.

Certifications

None.

Competencies

Collaborates.

Ensures Accountability.

Optimizes Work Processes.

Situational Adaptability.

Operational Leadership: Oversees complex workstreams, ensuring efficient workflows and adherence to standards.

Project Management Expertise: Independently manages multiple initiatives, anticipating and resolving risks.

Strategic Thinking: Connects day‑to‑day activities to broader business goals and identifies opportunities for improvement.

Communication & Influence: Clearly articulates needs and recommendations to cross‑functional partners and leadership.

Continuous Improvement: Evaluates existing processes and suggests enhancements to increase efficiency and effectiveness.

Analytical Insight: Uses operational data to identify trends, gaps, and opportunities for optimization.

Collaboration & Mentorship: Works cross‑functionally and provides informal coaching or guidance to peers.

Accountability & Ownership: Takes responsibility for outcomes, delivering accurate and timely work with minimal oversight.

Adaptability: Thrives in dynamic environments, shifting priorities seamlessly while maintaining focus and quality.

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