Social Media & Community Specialist

Note: This role is for one of our clients

Reports to:

Head of US Marketing

We’re a fast‑growing, international better‑for‑you food and beverage company with a strong and rapidly expanding US footprint. Our products sit at the intersection of health, performance and everyday enjoyment, and they’re now stocked across gyms, convenience and grocery nationwide. The US has become one of our fastest‑scaling markets, and the team here is small, agile, and genuinely obsessed with turning our brand into a household staple.

The Role
We’re looking for a Social Media & Community Specialist to join our US marketing team and own how one of our core brands shows up culturally and creatively across social — with a focus on Instagram and TikTok.

You’ll own day‑to‑day social execution while partnering closely with our global creative team, keeping our platforms dynamic, relevant and true to the brand. This is a US‑market role, so you’ll be shaping the conversation specifically for a US audience.

What You’ll Be Doing
Own social and community

Lead a social‑first strategy that treats community as a real brand channel, not just a place to answer questions

Define how the brand shows up in conversation across every platform

Be the internal voice of the community

Lead community management and conversation

Own day‑to‑day community management across all platforms, keeping engagement timely, thoughtful and on‑brand

Get in the mix – comments, DMs, mentions, tags, UGC – in a way that feels human, culturally aware and brand‑forward

Spot the standout comments, fans and moments worth amplifying, and turn engagement into storytelling

Build creative approaches to community interaction: reactive replies, social‑first moments, platform‑native conversation tactics

Monitor sentiment, trends and feedback to surface opportunities, risks and areas to grow

Bring the brand to life through content

Create, curate and publish content that sparks conversation, invites participation and deepens emotional connection

Keep a strong, intentional content mix across product, lifestyle, culture, ambassadors, events, retail and e‑commerce

Test new formats, storytelling approaches and interactive content to pull the community closer

Keep the tone of voice consistent but flexible – able to flex into humor, trends and cultural moments without losing the brand

Drive cultural relevance and real‑time engagement

Stay deeply tapped into platform behaviour, emerging trends and cultural moments, and know when the brand should jump in

Lead reactive, real‑time content that feels authentic and community‑driven, not over‑branded

Support campaigns, launches and activations

Activate the community around launches, events, partnerships and ambassador moments – before, during and after

Who You Are
You’re chronically online in the best way – visually sharp and deeply aware of how brands show up in culture right now. You understand that social isn’t just about posting; it's storytelling, relevance and connection.

You’re creative and organized, able to juggle competing priorities without losing your eye for aesthetics, brand tone or timing. Fast‑paced environments energise you, challenges excite you and you’re motivated by building something people actually want to engage with.

Bonus points if you’re into sports, wellness or performance culture and have worked with influencers before.

What You’ll Need

2+ years in social media, marketing or brand support

Strong command of Instagram, TikTok and Facebook – trends, formats and best practices

Experience with CPG, food and beverage, lifestyle or wellness brands preferred

Excellent organisational and time‑management skills

Strong visual sensibility and attention to detail

Clear, confident communicator in writing and verbally

Comfortable working cross‑functionally in a fast‑moving, collaborative environment

A real passion for culture, brand building and digital storytelling

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