Senior SEM Analyst, Paid Search Activation

Responsibilities

Build and structure paid search campaigns across Google Ads and Microsoft Ads

Traffic ad copy variations and implement ad extensions

Apply audience targeting, geotargeting, device bid adjustments, and scheduling parameters

Implement UTMs, click trackers, and Floodlight conversion tags

Perform structured pre-launch quality assurance checks

Monitor daily campaign performance across pacing, CTR, CPC, and conversion trends

Set up and monitor A/B and multivariate tests for ad copy and landing pages

Maintain build trackers, QA logs, and pacing records

Requirements

2–4 years of hands‑on experience in SEM campaign execution or ad operations

Proficiency in Google Ads, Microsoft Ads, SA360, and GA4

Competence in campaign trafficking, QA processes, and account structure best practices

Working knowledge of tagging, tracking, and attribution concepts

Meticulous attention to detail and disciplined process management

Analytical approach to campaign performance

Bachelor's degree or equivalent university qualification.

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