Social Producer, CNN Digital Products & Services

Job Overview

The Social Producer on CNN’s Off-Platform Team will work to broaden our reach and deepen our engagement across top social media platforms. This role will collaborate with Channel Managers and the Video Editorial team to develop, produce, and experiment with new storytelling formats and product features across TikTok, Instagram, and, to some degree, YouTube.
Responsibilities

Create and edit highly engaging social content across TikTok and Instagram in partnership with the Video Editorial Team and the Off-Platform team.
Experiment with new storytelling formats and product features across priority social platforms.
Produce real-time social coverage of in-person lifestyle events.
Conceptualize, produce, and experiment with serialized social‑first content for TikTok and Instagram.
Conceptualize and produce short‑form, trend‑responsive vertical video for TikTok and Instagram.
Produce sponsored social content in platform‑specific formats.
Analyze metrics, make data‑driven decisions and identify trends that inform our audience strategy.
Curate and distribute social content from editorial partners across TikTok and Instagram on a rotating basis, optimizing content for widest audience reach.
Utilize best SEO and GEO practices in social caption writing and curation.
Create custom thumbnails for content.
Act as an internal ambassador to partners on engaging Off‑Platform presentation and provide a feedback loop that can inform coverage decisions and on‑platform offerings.
Schedule & Availability

Supports a 24/7 business. Schedule: Sun‑Thurs 12‑8PM ET. Must be willing to work holidays and/or extended hours as needed.
Qualifications

At least 3‑6 years of social media experience at a media outlet.
Experience creating engaging social content, including video, visuals and multimedia offerings.
Power user of Adobe Premiere Pro.
Understanding of user experiences across top social platforms and the algorithms that power them.
Exceptional news judgment.
Meticulous editing and creative copywriting skills.
Experience using analytics tools to identify actionable takeaways and better serve our audiences.
Experience creating social and digital franchise content is a plus.
Flexibility necessary for coverage on holidays and extended hours as news needs require.
Benefits

Pay Range: $77,000.00 - $143,000.00 per year. Other rewards may include annual bonuses, short‑ and long‑term incentives, and program‑specific awards.
Health insurance coverage, employee wellness program, life and disability insurance, retirement savings plan, paid holidays and sick time, and vacation are also available.
EEO & Accessibility

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
For qualified candidates with a disability who require adjustments or accommodations during the job application and/or recruitment process, please visit the accessibility page for instructions to submit your request.
Legal Disclosures

In compliance with local law, we are disclosing the compensation for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance.

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