The Mass Media Specialist - Digital Marketing at Blue Cross and Blue Shield of Alabama develops and executes cohesive digital marketing strategies for current groups and prospective customers. You will drive prospect acquisition, member retention and brand awareness, while coordinating with sales, product development and market research to deliver impactful campaigns.
You will manage relationships with vendors, audits of campaigns, and ongoing digital initiatives, supporting the marketing team
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Digital Marketing Strategist – Mass Media & Growth
Blue Cross Blue Shield of Alabama · Birmingham, AL, USA ·
- Pay:
- 55.000 - 70.000
- Job type:
- Full Time