Lifecycle Marketing Manager (Braze Specialist)

BRCG (Blue Ridge Consulting Group) is a consulting agency specializing in CRM and lifecycle marketing solutions. We partner with clients across industries, from high-growth startups to Fortune 100 brands, to design and execute strategies that drive meaningful revenue outcomes. Our work spans email, push notifications, SMS, and in-app messaging, with a focus on conversion, engagement, retention, and re-engagement. Our clients operate in sectors like ecommerce, gaming, fintech, and social platforms.

About the Role
We're looking for a Braze Specialist to be our in-house expert on the platform across a portfolio of client accounts. You'll own Braze strategy, architecture, and execution end to end, from Canvas builds and segmentation to Connected Content, Currents data, and SDK-level troubleshooting. You'll work closely with Campaign Coordinators, Ops, and Creative, and serve as the technical escalation point whenever a client's Braze instance needs more than a campaign builder can offer.

Key Responsibilities

Own Braze Strategy & Architecture: Design Canvas flows and lifecycle programs across onboarding, engagement, retention, winback, and monetization, using Braze-specific capabilities like Connected Content and Liquid templating.

Manage Platform Execution: Build and QA campaigns and Canvases across email, push, SMS, in-app messaging, and content cards, ensuring everything ships clean and on time.

Handle the Technical Layer: Advise on custom attributes, event-based triggering, SDK implementation, and Currents data exports, working directly with client engineering teams when needed.

Analyze and Optimize: Run A/B and multivariate tests, monitor performance, and turn Braze data into roadmap recommendations tied to retention and revenue.

Client Leadership: Lead client calls as the Braze subject matter expert, translating technical decisions into plain language for marketing stakeholders.

Sample Projects You May Work On

Launch a multi-channel onboarding Canvas for a mobile gaming app using Braze, with personalized push and email touchpoints based on early in-app behavior

Build a branching winback Canvas for an ecommerce client using Connected Content to pull live inventory and pricing into email and push

Troubleshoot a Currents integration feeding Braze event data into a client's data warehouse, and rebuild the segmentation logic that depended on it

Preferred Qualifications

2+ years of hands-on Braze experience (agency, in-house, or at Braze itself)

Braze certification preferred; comfortable earning it in your first month if you don't already have it

Working knowledge of Liquid, JSON, and basic SQL for segmentation and Connected Content

Experience with event-based triggering and SDK-level data structures

Familiarity with HTML/CSS for email template edits

Strong track record collaborating with internal and external stakeholders

Competitive salary based on experience

Health and dental insurance

Flexible PTO

Hybrid: 2-3 days/week in our Charlottesville, VA office

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