Brand Marketing Leader, VELO: Growth & Impact

Reynolds American Inc. seeks a Senior Manager Brand Marketing – VELO to lead brand strategy and portfolio development for the Velo line in Winston-Salem, NC.
The role focuses on increasing awareness, trial, and loyalty among Adult Nicotine Consumers by building profile, image, accessibility, and credibility. The ideal candidate brings 5+ years in corporate marketing within the CPG space, strong analytical and leadership skills, and a proven track record of driving revenue and brand equity across

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