Marketing Specialist, Multifamily

POSITION SUMMARY
The Marketing Specialist, Multifamily will support the development and execution of marketing initiatives across various platforms to elevate brand recognition, drive leasing performance, engagement, and optimize occupancy across the company’s growing multifamily portfolio. This includes 743 residential homes in NYC and 1,821 homes located in VA, MI, and MO. This role will play a pivotal part to promote the company’s residential properties, services, and overall mission. The Marketing Specialist will collaborate closely with the Marketing Manager and other cross‑functional teams to craft compelling content to deliver impactful campaigns. Additionally, they will analyze marketing performance metrics to ensure campaigns align with business strategies. Through the contribution of innovative marketing efforts, this role will enhance the company’s brand presence and strengthen its connection with key audiences that align with organizational goals.

MARKETING CAMPAIGN & CREATIVE SUPPORT

Assist in the development and execution of marketing campaigns and creative materials for all multi‑family properties in partnership with on‑site teams and external marketing agencies

Support digital marketing initiatives, ensure campaigns align with vacancy goals, budget parameters, and portfolio strategy

Coordinate campaign ideation with on‑site teams based on leasing velocity and availability

Support marketing initiatives that drive qualified leads and conversion to leases

Assist in the implementation and maintenance of consistent portfolio‑wide brand standards

DIGITAL & LISTING MANAGEMENT

Maintain and audit residential listings across all marketing channels, including ESRT website, property‑specific websites, ILS platforms, and email campaigns to ensure accuracy of pricing, availability, visuals, and functionality

Conduct routine website audits to confirm asset accuracy and user experience functionality

Support ongoing website enhancements and digital platform upgrades in coordination with agency partners

Monitor digital marketing performance and budget in partnership with agencies, flag discrepancies and/or optimization opportunities

Assist with update of marketing content (floorplans, photos, verbiage) to create a cohesive and aspirational brand identity

ASSET & VISUAL LIBRARY MANAGEMENT

Maintain and organize residential visual libraries, including photography, videography, floor plans, and virtual tours

Coordinate, schedule, and support on‑site photography and videography shoots, including development of shot lists and vendor coordination

REPORTING & COMPETITIVE ANALYSIS

Conduct competitor research and market audits to inform campaign strategy

Assist in the preparation of monthly, quarterly, and annual reports based on established templates

Track marketing budget expenses and communicate variances or overages to the team

RESIDENT EXPERIENCE & ENGAGEMENT MARKETING

Partner with the Director of Hospitality and Tenant Experience to research and support resident engagement initiatives and strategic partnerships

Assist in the development of resident campaigns to drive amenity awareness, utilization, and community engagement; monitor reputation management strategies

Maintain SOPs for resident engagement initiatives, leasing campaigns, and marketing processes

Develop and manage social media campaigns designed to enhance visibility and highlight the community

PROPERTY & ON‑SITE SUPPORT

Walk properties frequently with Asset Management to ensure brand standards and marketing collateral quality control

Support on‑site teams with ordering, distribution, and inventory management of leasing and resident marketing materials

Coordinate internal meetings, including agenda preparation and logistics support as needed

Prepare marketing materials to promote onsite events and amenity offerings as needed and requested by property teams

QUALIFICATIONS

Strong organization, prioritization, time management and interpersonal skills

Operate with a sense of urgency and with precise attention to detail

Demonstrate the ability to work independently and work through ambiguity to change direction rapidly as needed

Work effectively with all levels of employees and partners

Demonstrate the ability to multi‑task and juggle numerous projects simultaneously

Consistently meet deadlines across multiple concurrent campaigns

TECHNICAL SKILLS & CERTIFICATIONS

Microsoft Office Suite

Familiarity with Canva, Google Analytics, Salesforce

Data analysis

Creative thinkerAbility to copy write and edit

Knowledge of how display, search and email advertising operates

Familiarity reading data involving CPC, CPP, and ROI

Familiarity with ILS platforms (e.g., Streeteasy)

Basic understanding of Search Engine Optimization

Prolonged periods of sitting at a desk and working on a computer

Must be able to lift up to 15 pounds at times

EDUCATION & EXPERIENCE

Bachelor’s degree and/or equivalent experience

2-4 years of experience in Marketing

Residential real estate industry experience a plus

BENEFITS

Competitive base salary and bonus

Health/Dental/Vision insurance

Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance

Voluntary Enhanced LTD Program

Voluntary Hospital, Accident, and Cancer Programs

401(k) with 100% match up to 5%

Paid parental leave

Pre‑tax transit accountsEmployee Assistance Program for emotional, financial, and legal support

Generous paid time off

Flex remote work time

Flex Summer Fridays

Employee engagement programs

Volunteer time off

Continuing education

Complimentary Empire State Building Observatory access

Complimentary gym membership and other wellness benefits

Employee Discount Programs

EEO STATEMENT
ESRT is an equal‑opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because they drive curiosity, innovation, and the success of our business. We do not discriminate based on race, religion, color, creed, national origin, sex, sexual orientation, gender identity or expression, reproductive choices, age, marital status, veteran status, disability status, pregnancy, parental status, caregiver status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination. Reasonable accommodations that do not create an undue hardship for the Company are available for applicants and employees with disabilities or sincerely held religious beliefs.

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