We are Joie, a global baby gear brand established in 2011 and distributed across over 85 countries.
At Joie, we prioritize designing products with families in mind. Our commitment to families extends to fostering joy-filled workplaces, where we celebrate our team members' skills, and nurture their development.
We offer superior health and welfare benefits, boasting a $0 Copay / $0 Deductible Medical & Prescription Plan Design, a 401(k) with a 6% Employer Match, Vision and Mental Health Benefits.
With our continued growth, we're seeking a Product Marketing Manager to join our team in our Morgantown, PA offices, located just a mile off PA Turnpike exit 298.
The Product Marketing Manager will plan and execute creative assets for all product support marketing materials, with a focus on go-to-market launches.
The successful Product Marketing Manager will develop a deep understanding of baby gear and take ownership over both strategy and execution within their categories, guiding how we translate our products’ features and benefits into compelling messages for both customers and consumers.
ESSENTIAL DUTIES & RESPONSIBILITIES
Product & Strategy
- Manage the new product launch process end-to-end, serving as the liaison and main point of contact for product rollouts.
- Lead cross-functional teams gathering feature lists and creating competitive analysis to inform product messaging development.
- Create product positioning proposals and messaging hierarchy to inform product storytelling and marketing strategy.
- Oversee go-to-market schedule for new projects within assigned categories, ensuring all necessary marketing materials are created on time.
- Responsible for being the subject matter expert and point of contact for brand, digital and creative teams on assigned product categories.
- Monitor and report on the performance of existing product catalog in assigned categories.
Creative Direction
- Forecast and plan all product marketing collateral for new projects including product photography, lifestyle photography, production artwork, messaging deck, ads, videos, and in store displays.
- Create project briefs for in-house creative teams and manage all creative projects end-to-end, including on-site direction of photo and video shoots.
- Communicate marketing collateral availability internally and externally to cross-functional teams and customers (distributors).
- Lead all internal meetings related to creative for products within their categories.
- Manage and optimize all marketing collateral for products already on the market, proactively updating as needed (website, videos, catalogs, feature lists, production artwork).
Photography & Videography
- Responsible for execution of all product photo and video shoots, ensuring that all pre-production responsibilities are assigned and delegated as needed, acting as brand team lead on site for the shoot, and overseeing post-production process from the brand side.
This position description is intended to provide a summary of the major duties, tasks, and responsibilities of this position and shall not be considered an exhaustive listing of all work requirements.
REQUIREMENTS & QUALIFICATIONS
Experience & Education
- Five (5) to eight (8) years of marketing experience, Consumer Packaged Goods preferred.
- Previous product marketing experience highly desirable.
- Experience with a multi-national company highly desirable.
- Bachelor’s degree in marketing, business, communications, or other related field or equivalent combination of training and work experience.
Skills & Knowledge
- Exceptional organization and project management skills.
- Excellent interpersonal and customer service skills.
- Strong understanding of marketing message development, and ability to translate product features into tangible benefits for the consumer.
- Strong multi-tasker able to manage multiple priorities and deadlines with accuracy.
- Ability to work collaboratively with internal and external customers and within diverse groups with ability to obtain cooperation and maximum effort.
- Must be detail-oriented, organized, and self-motivated with excellent time management and strong decision-making skills needed to manage workflow processes, timelines and deadlines.
Competencies
- Adaptable: Ability to adjust easily to new or changing circumstances as demonstrated by the ability to shift easily among competing tasks to meet deadlines.
- Analytical: Demonstrated ability to focus on key issues, research, gather and integrate information from a variety of sources and consider/recommend reasonable alternatives.
- Communication: Speaks effectively in individual or group situations; is an effective listener; writes clearly and convincingly; takes responsibility for facilitating information exchange among peers and managers.
- Cost and/or Schedule: Accomplishes work in accordance with scheduled objectives and cost requirements; effectively meets deadlines.
- Detail Oriented: Attention to detail, as demonstrated by regularly verifying all work thoroughly to ensure accuracy, and ability to recall specific facts quality and efficiently.
- General Management: The ability to effectively plan for both the long- and short-term; and to establish plans that are flexible and practical.
- Self-Confident: Demonstrated belief in own abilities and/or skills by undertaking difficult tasks with expectation of success.
- Teamwork Building / Team Player: Works well within diverse groups to achieve common goals as demonstrated through support for team ownership of projects to ensure results.
- Relationships: Builds and maintains effective relationship skills with all internal and external customers as demonstrated by the ability to interact in a consistent, positive, professional, and forward-thinking manner.
- Problem Solver: Effectively identifies and solves challenging problems as demonstrated by regularly reviewing the issues for their underlying cause(s) and recommending solutions which may have been overlooked by others.
Technology
Proficient knowledge of:
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project Management Software (Wrike preferred)
- Able to learn new software with ease.
Other
- Travel: Domestic & International up to 10%.
- Ability to obtain a Valid Passport.
- Ability to work extended hours as business needs warrant, may include nights and weekends.
Applicants must be currently authorized to work in the United States on a full-time basis.