Tnentertainment is hiring: Globe Sync Agent (Advertising) in New York

About the Company
We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Globe is the award‑winning creative and partnerships division of Universal Music Group in the UK. We work together with our artists and labels, operating at the intersection of music, film, television, brands and creative partners.

The Role
As Sync Agent, Globe USA (Advertising – East Coast), you’ll lead Globe’s advertising‑focused sync strategy from New York. Your remit will centre on identifying, developing and executing licensing opportunities that maximise the commercial and creative impact of Universal Music UK’s frontline and catalogue repertoire. You’ll work with advertising agencies, music supervisors, brands and creative partners to build long‑lasting relationships and drive new and repeat business. Working closely with our UK labels and A&R teams, you’ll curate and deliver music responses that cut through creatively and deliver commercially.

Typical Day

Pitching music to advertising agencies, brands and creative studios for upcoming campaigns

Collaborating with A&R to develop custom or tailored musical responses to client briefs

Meeting with key contacts in the advertising industry to deepen relationships and understand trends

Negotiating sync deals, overseeing licensing, clearances and financial tracking

Monitoring campaign performance and sync usage to inform future activity

Attending brand showcases, award shows and industry events to grow Globe’s US network

Working closely with colleagues in the UK to align sync activity with artist campaigns and priorities

Key Responsibilities

Lead Globe NY’s sync strategy, focused on advertising‑driven opportunities

Work to accountable commercial targets and KPIs, aligned with artist and label goals

Cultivate, grow and maintain relationships with brands, agencies and music supervision teams

Respond creatively and commercially to sync briefs, pitching music from our full repertoire

Negotiate, close and execute sync deals—including clearance, licensing and payments

Collaborate with UK labels and A&R to develop bespoke creative responses

Deliver artist showcases, client engagement moments and in‑market activations

Track sync activity and catalogue performance to provide actionable insights to internal teams

Stay ahead of sync, advertising and content trends to identify new revenue opportunities

Qualifications

8+ years’ experience in creative sync, advertising music supervision, or licensing

Extensive network of advertising industry contacts and creative agency partners

Proven success in pitching and closing advertising sync deals

Strong understanding of music copyright, licensing and legal frameworks

Commercially astute with excellent negotiation and communication skills

Organised, strategic and able to manage multiple priorities and client needs

Familiarity with key platforms including Microsoft Office, Salesforce, DISCO and music analytics tools

Based in the New York area with the ability to travel as required

A passion for music across all genres, and an appreciation of UK repertoire, is a plus

Salary Range
$67,900 – $125,730 per year

Benefits

Comprehensive medical, dental, vision, and FSA options

100% coverage for out‑patient mental health services

Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel and more (up to $720/year)

A lifetime fertility support allowance of $30,000 to plan participants

Student loan repayment assistance and tuition reimbursement

100% immediately vested 401(k) match on the first 5% of your contribution on eligible compensation

Flexible paid time off (PTO) for exempt employees

3‑weeks PTO for non‑exempt employees

10 company holidays (including Juneteenth and Wellbeing Day)

Summer Fridays (between Memorial Day and Labor Day)

Generous paid parental leave for every type of parent

Disclaimer
This job description only provides an overview of job responsibilities that are subject to change.

Equal Opportunity Employer
Universal Music Group is an Equal Opportunity Employer.

E‑Verify
We are an E‑Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

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