Senior Creative Producer - Video

This role is responsible for leading the creation of various marketing materials and overseeing the qualification and management of customer references. The role also involves planning, executing, and measuring awareness‑building and promotional programs across different areas, executing communication plans targeting diverse audiences, tracking and measurement efforts, budget and expense management, and coordinating with cross‑functional teams.

Job Summary
This role is responsible for leading the creation of various marketing materials and overseeing the qualification and management of customer references. The role also involves planning, executing, and measuring awareness‑building and promotional programs across different areas, executing communication plans targeting diverse audiences, tracking and measurement efforts, budget and expense management, and coordinating with cross‑functional teams.

Responsibilities

Leads creation of direct mail, catalog, telemarketing, brochures, spec sheets, white papers, sales tools, newsletters and/or email marketing projects.

Plans, executes, and measures image‑building, awareness building, and/or promotional and demand generation programs and contact strategies across an industry, sales channel, or business.

Leads the qualification and management of customer references across a business, industry, or geography, and provides timely, quality customer references to internal clients.

Oversees update and maintenance of customer reference database with information on referenceable customers.

Leads execution of communication plans that strategically target global, national, regional, sub‑regional, or local audiences.

Drives tracking, measurement and reporting of business group or country measurements of success like calls, clicks, leads, revenue, etc.

Leads budget and expense management, manages project budgets as assigned and handles assigned agencies or contractors as needed.

Coordinates with cross‑functional teams to ensure the successful execution of communication programs.

Solves difficult and complex problems with a fresh perspective, demonstrating good judgment in selecting creative solutions and managing projects independently.

Leads moderate to high complexity projects, delivering professionally written reports, and supports the realization of operational and strategic plans.

Education & Experience (Recommended)

Four‑year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.

Typically has 4‑7 years of work experience, preferably in direct marketing, communications, or a related field or an advanced degree with 3‑5 years of work experience.

Preferred Certifications
None specified.

Knowledge & Skills

Change Management

Communication Strategies

Content Creation

Content Development

Content Strategy

Corporate Communications

Customer Relationship Management

Internal Communications

Journalism

Key Performance Indicators (KPIs)

Marketing

Marketing Communications

Media Relations

Newsletters

Press Releases

Project Management

Public Relations

Social Media

Strategic Communication

Thought Leadership

Cross‑Org Skills

Effective Communication

Results Orientation

Learning Agility

Digital Fluency

Customer Centricity

Impact & Scope
Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.

Complexity
Responds to moderately complex issues within established guidelines.

Disclaimer
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Benefits
The pay range for this role is $83,000 to $127,800 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job‑related knowledge, skills, and experience.

HP offers a comprehensive benefits package for this position, including:

Health insurance

Dental insurance

Vision insurance

Long term/short term disability insurance

Employee assistance program

Flexible spending account

Life insurance

Generous time off policies, including;

4-12 weeks fully paid parental leave based on tenure

11 paid holidays

Additional flexible paid vacation and sick leave (US benefits overview)

For more information about benefits, visit https://hpbenefits.ce.alight.com/ .

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

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