Channel Marketing Manager

Responsibilities

Develop and execute Channel Marketing strategies

Own the development and execution of showroom channel merchandising strategies that enhance brand presentation and drive sell-through performance

Lead cross-functional alignment across Sales, Product, Digital, and Brand teams to ensure cohesive execution of channel strategies

Develop and execute annual showroom channel plans that increase partner engagement, brand visibility, and incremental revenue

Manage outside vendors for development and delivery of packaging and merchandising materials

Develop and manage trade shows and events including promotion plans and logistics

Utilize performance metrics to gauge program effectiveness

Requirements

Bachelor’s degree in marketing, Business Administration or related discipline

4 - 7 years of business experience, including experience in Product Marketing, Brand Marketing, Sales, Trade Marketing and/or Consumer Packaged Goods (CPG/FMG)

Ability to manage a diverse customer group and portfolio

Strategic thinking and planning capability

Superior presentation skills with a variety of audiences

Advanced interpersonal talents and written and verbal communication skills

Project Management experience within a milestone driven organization

Strong financial acumen including P&L experience

Solid MS Office skills including Excel, Word and PowerPoint

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