Social Strategist

Social Strategist
Department:

Social Media Strategy

Employment Type:

Full Time

Location:

Minneapolis, MN

Reporting To:

Group Strategy Director

Compensation:

$75,000 - $80,000 / year

Description
The strategy team at The Social Lights is a group of relentlessly curious, culture-obsessed storytellers who understand that the most compelling insights can be found in the hidden corners of the Internet.

Social Strategists at TSL are responsible for identifying audience, content, and conversation insights, building platform-specific and holistic social strategies, identifying social channel and behavioral trends, and ultimately creating the strategic foundation for innovative, social-first ideas.

To be successful, this person must be a self-starter, have a curious mind, be skilled in collaborating with creatively minded individuals, and exhibit an understanding of building social strategies that both answer clients’ business objectives and inspire inventive thinking.

Key Responsibilities
Social Strategy Responsibilities

Leads development of social media strategy deliverables on behalf of clients

Proficient social listening skills (via social listening tools and in-platform)

Demonstrates aptitude for social-first concepting (social visuals and copy)

Ability to analyze data and shape recommendations in partnership with social intelligence team members for internal and client teams

Works with cross-discipline partners to lead brainstorms and develop ideas that can be utilized across multiple social media marketing channels

Demonstrates a deep knowledge of social content and platform features

Keeps tabs on social audiences, social platform trends, and has a POV on how to activate those for clients

Maintains strong time management, organization and prioritization skills in order to complete multiple client asks and deliverables in a timely manner; engages Strategy leads for input and feedback when needed

Stays up to date with industry trends in both social and digital spheres; shares insights with team members on a regular basis

Stays current with client, competitor and industry news, and provides answers to POV requests from Growth, Client Success and Strategy disciplines

Collaboration and Presentation Responsibilities

Work alongside cross-discipline TSL teams to develop social-first strategies and ideas

Work alongside Strategy team partners to build insights and recommendations, channel and activation strategies

Present strategic thinking, ideas, and strategic outputs to clients and internal partners

Participates in new business development activities as requested, including research and brainstorming, pitch deck development and presenting to prospective clients

Skills, Knowledge and Expertise

3-5+ years experience in a social, marketing, or communications role

Agency experience preferred

Strong communication skills – both verbal and written

Effective presentation skills

Prior social listening experience and comfort working with social listening tools

Prior experience in navigating a social strategy process from insight-finding to content production

Brings curiosity and the urge to explore what’s next in the industry

Well organized, strong time management and prioritization skills

A collaborative mindset with attention to detail and follow-through

A willingness to jump into new challenges to learn and grow

Able to maintain confidentiality with business relations, personnel matters, and proprietary matters

Previous experience in gaming or passion for the industry is a plus

Benefits

Health Insurance

Dental Insurance

Voluntary Vision Insurance

HSA + Company Contribution

401k + Company Match

Generous PTO Policy

Summer Hours

New Macbook Pro

Cell Phone Stipend

Paid Employee Parking

Dog-Friendly Office

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