Associate Performance Media Manager – Paid Search, Paid Social

Responsibilities

Day-to-day oversight and execution of paid social campaigns and paid search campaigns

Conversion rate optimization, including identifying, recommending, and implementing new landing pages for A/B testing

Lead day-to-day management and optimization of client paid social and paid search initiatives

Campaign planning, strategy, and plan documentation

Campaign tactics and segmentation build‑out and optimization

Bidding optimizations

Test planning, recommendations, and management

Custom analysis, reporting, and insights

Analyze paid social and search performance data to gain insights and help integrate into strategic plans, thus improving all other tactics

Summarize and communicate the status of all campaigns with appropriate internal and external contacts

Work with project managers and team leads to create and ensure timely delivery of project requirements

Report on developing paid social trends, tactics, and opportunities to internal team and clients, with occasional authorship of POV documents

Help elevate paid social practices for the agency by working in collaboration with performance media team leads

Qualifications

2+ years of paid social or paid search marketing experience

Working knowledge of Google Analytics and tagging best practices

Advanced understanding of paid social advertising (Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube, etc.)

Preferred working knowledge of third‑party platforms like Marin, Skai, DoubleClick DFA/DCM, etc.

Excellent written and verbal communication skills

Ability to work independently as well as with a team

Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines

Self‑starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility

Strong experience with Microsoft Excel

Preferred experience with Tableau or other data visualization platforms

Agency experience will be given preference

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