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Product Marketing Intern: Data-Driven GTM & Market Insights

Jobtailor · Springfield, IL, USA ·

Job type:
Full Time

Responsibilities

Conduct thorough market research to assess where our products stand compared to competitors in terms of positioning, messaging, and value proposition.

Analyze trends, customer feedback, competitor strategies, and other data to provide actionable insights to the Product Marketing, Product, and Commercial teams.

Contribute to product prioritization decisions by using data to assess strategic and product fit in specific market segments and suggest potential areas for growth.

Assist in the development of product briefs and GTM plans with internal and external stakeholders, including sales, product development, and marketing teams.

Support the creation of presentations, one-pagers, and other materials required by the team to communicate key strategies.

Collaborate cross-functionally to ensure alignment between teams such as Product Development, Sales, and Marketing during strategic planning.

Develop monitoring dashboards, AI tools, analytics, and related processes to track product development priorities and initiative progress.

Requirements

Currently pursuing or recently completed a degree in Marketing, Business Administration, Math, Data Analytics, Finance, Economics or related fields.

Senior standing, May 2026 graduate

Strong analytical skills and experience interpreting and visualizing data to identify trends and strategic opportunities.

Familiarity with data analysis tools (e.g., Excel, Google Sheets) and market research techniques; experience with tools like Tableau or Power BI is a plus.

Exceptional communication skills, both verbal and written, with the ability to express complex ideas clearly and effectively.

Strong organizational skills and ability to work on multiple projects simultaneously in a deadline-driven environment.

Interest in product marketing strategy, positioning, and customer insights.

Collaborative, curious, and a self-starter who thrives in a team-based culture.

General interest in Fintech.

Hard Skills

market research

data analysis

data visualization

product prioritization

strategic fit assessment

product brief development

GTM planning

analytics

trend analysis

customer insights

Soft Skills

analytical skills

communication skills

organizational skills

collaboration

curiosity

self-starter

time management

teamwork

problem-solving

adaptability

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