Senior Copywriter at Highmark Health Santa Fe, NM

Senior Copywriter – Highmark Health, Santa Fe, NM.
Job Summary

This role writes copy and collaborates with designers, account managers, and other copywriters to develop project plans and produce printed, electronic, and digital communications that promote and support the sale of products, persuade various audiences to take desired steps, or inform them about new services and changes. The Senior Copywriter reviews complex technical information and enterprise goals to translate that information into promotional and informational materials that are understood and effective for specific internal and external audiences, including Sales, Member Service, employers, producers, providers and consumers. The senior copywriter solves problems, takes a broad perspective, and develops innovative solutions with minimal management support. They provide subject‑matter direction and guidance to other copywriters and act as a resource for colleagues with less experience.
Essential Responsibilities

Contribute to and manage small to medium projects.
Provide subject‑matter direction and expertise to complete projects and assignments.
Write content for printed, electronic and digital communications, including flyers, websites, emails, text messages, FAQs/talking points, newsletters, RFP/RFI responses, presentations, and social media content that are appropriate for the intended audience, understandable, persuasive, and effectively achieve marketing goals.
Ensure communications are accurate, on message and brand, appropriate, and completed/distributed on time and on budget to all markets.
Proofread for accuracy, readability and health literacy.
Act as a resource for colleagues with less experience.
Perform other duties as assigned or requested.
Required Education

Bachelor's Degree in Journalism, Communications, English, Marketing with an advertising or public relations focus, business communications or a related communications field.
Substitution: 6 years of progressive and relevant experience in lieu of a Bachelor's degree.
Preferred Education

None.
Experience

Minimum: 5 years of relevant, progressive experience in the area of specialization.
Preferred: Marketing and copywriting experience in the healthcare industry.
Skills

Strong problem‑solving skills with a new perspective using existing solutions.
Consulting ability to subject‑matter experts about writing capabilities prior to engagement.
High standard of professional conduct.
Attention to detail and command of language.
Understanding of online and offline production processes.
Good understanding of health insurance terminology and health literacy.
Travel Requirement

0%–25%.
Language Requirement

None.
Physical, Mental Demands and Working Conditions

The senior copywriter works primarily in an office environment with occasional travel to deliver presentations and gather information. The role requires multitasking, prioritizing, meeting deadlines, and may involve physical tasks such as lifting up to 10 pounds. The position can be stressful, requires regular attendance, adherence to workplace policies, and may involve working outside regular business hours.
Compliance

Employees may have access to confidential customer information and must comply with HIPAA, privacy policies, and the company’s Code of Business Conduct, including adherence to applicable federal, state and local laws and company training requirements.
Pay Range

$57,700.00 – $107,800.00.
EEO Statement

Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law.

#J-18808-Ljbffr