Junior Marketing & Social Media Specialist

Responsibilities

Help bring Gradient’s work, culture, and creative point of view to life across Instagram and LinkedIn.
Plan, curate, write, schedule, and publish content that reflects the quality and polish of Gradient’s experiential work.
Create content across feed posts, carousels, reels, Stories, and LinkedIn posts.
Monitor performance and use insights to strengthen Gradient’s social presence.
Maintain a consistent visual and editorial standard aligned with Gradient’s brand voice.
Support Gradient’s LinkedIn presence through project highlights, company updates, industry perspectives, and leadership content.
Source visuals, shape post formats, support copy development, and schedule content.
Identify opportunities to elevate Gradient’s voice within the experiential marketing industry.
Track engagement and recommend ways to improve reach, relevance, and consistency.
Support photo and video capture for Gradient events, activations, launches, and brand experiences.
Partner with internal teams and external photographers to ensure each project is documented beautifully.
Help create capture plans, shot lists, and creative direction for content partners.
Review galleries, organize assets, make selects, and prepare content for social, marketing, new business, and case study use.
Create polished, on-brand marketing materials for digital, social, and business development needs.
Use Canva and other creative tools to support social graphics, presentations, one‑pagers, and case study assets.
Bring a strong visual eye to every deliverable while working within Gradient’s brand guidelines.
Support ongoing updates to Gradient’s website and digital channels.
Assist with content, copy, image, and project updates in Framer.
Help ensure Gradient’s digital presence reflects the agency’s evolving portfolio, capabilities, and point of view.
Identify and reshare relevant content from clients, partners, influencers, attendees, and collaborators.
Help collect and organize user‑generated content from events and brand experiences.
Engage with relevant social content in a way that feels thoughtful, timely, and aligned with Gradient’s voice.
Help keep Gradient visible in the social conversation surrounding our work, clients, and cultural moments.
Requirements

2 to 4 years of experience in social media, content production, creative coordination, marketing, or a related field.
Experience managing Instagram for a brand, agency, creative business, or similar organization.
Experience supporting or managing LinkedIn content for a company or brand.
Strong caption writing, content planning, scheduling, and community engagement skills.
Proficiency in Canva.
Experience with Photoshop or Lightroom is a strong plus.
Comfortable working with AI tools for content drafting, editing, organization, and creative support.
Experience with social scheduling tools such as Buffer.
Strong organizational skills and the ability to track deliverables, approvals, timelines, and assets.
Interest in experiential marketing, events, luxury brands, creative production, or the creative industries.
Based in or able to commute to New York City.
Ability to be onsite for select events, activations, or capture needs as required.

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