Product Marketing Director: GTM Strategy & Market Leadership

• Lead product business planning activities including market/technology trends, market sizing (TAM, SAM, SOM), competitive analysis, revenue, product positioning and pricing.
• Develop and execute go-to-market plans for SET product lines (Wallet & UWB).
• Manage the opportunity funnel across OEM, Tier 1, and module vendors.
• Maintain short and long-term forecasts.
• Gain in-depth understanding of customer applications and competitor solutions to define NXP product roadmap.
• Develop customer presentations to support design in process.
• Manage and Drive multiple Partnerships.
• Identify and develop new Ecosystems.
• Collaborate with Product Marketing to develop white papers, solutions briefs and competitive positioning.
• Drive outbound marketing activities including product promotions, industry events, trade shows, customer/partner press announcements, product launches, website updates, and joint marketing with partners.
Requirements
10+ years of experience in Product Management/Marketing
At least 3 years of experience in Mobile or Wireless technology
Experience working with Mobile OEM’s a plus
Experience in creating and delivering customer facing presentations
Outstanding presentation and communication skills required
Ability to work collaboratively across geographies and functions
Up to 30% international and domestic travel
Strong team player with desire to learn, grow and make an impact.
ATS Optimization Keywords
Below are skills and terms extracted directly from this job posting to improve Applicant Tracking System (ATS) visibility. This unique feature helps candidates tailor their applications more effectively — a feature exclusive to JobTailor job listings.
Hard Skills
product business planning
market sizing
competitive analysis
go-to-market plans
forecasting
customer applications
product roadmap
outbound marketing
product promotions
trade shows
Soft Skills
presentation skills
communication skills
collaboration
team player
desire to learn
impact-driven

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