WebMD LLC seeks a Programmatic Campaign Manager to develop, execute, and optimize programmatic advertising campaigns for healthcare clients. You will drive multi-channel strategies across display, video, OTT, DOOH, and native formats, partnering with analytics, ad ops, and creative teams to deliver performance insights and ROI.
The role emphasizes collaboration, industry knowledge, and mentoring junior staff while staying ahead of programmatic trends and platform innovations.
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Healthcare Programmatic Campaign Strategist
WebMD · Newark, NJ, USA ·
- Job type:
- Full Time
About WebMD
Jobson Healthcare Information (JHI) is a premier healthcare information and marketing services provider, with leading positions in a variety of growing healthcare markets such as pharmacy, eye care, clinician (physicians, nurse practitioners and physician assistants) and the managed markets (managed care, hospitals and government). Through its diversified, multi-media portfolio of marketing services, information databases, publications, medical education programs, events, websites and other digital and traditional media services, JHI is uniquely positioned to inform and educate a highly targeted network of approximately one million healthcare professionals across multiple specialties.