Program Manager, ReSound Focus

Program Manager – Marketing Services

As the Program Manager for Marketing Services, you will lead a strategically important role centered around the impactful marketing services offered to a main customer channel.
You’ll be responsible for enhancing and driving this marketing agency program and team which will require both vision and a pragmatic approach to delivering results through collaboration with the full commercial team, vendors and customers. Serving as a bridge between key stakeholders including our local commercial organization (sales, marketing, customer care, etc.) and our various support partners located regionally and globally in Denmark you’ll forge meaningful relationships that allow you to be successful in implementing and advancing a wide range of projects and initiatives.
The projects and initiatives you’ll lead include the go‑to‑market plan for the program and services offered, integrations within GN tech stack, and business impact and continuous improvement projects. Further, the scope of your role encompasses representing the agency brand within the commercial channel across the US.
You’ll be part of a dynamic Marketing Leadership Team and will directly lead the Program annual plan, and co‑create the 3‑year plan, service offerings, operation execution and financials, vendor management and lead the six‑person team within the program.
Key Responsibilities

Lead and motivate a diverse team of professionals towards a people‑focused, results driven, high performing culture that is healthy and inspired.
Confidently and collaboratively represent the program function as part of the US Marketing Leadership Team as well as within the global marketing network.
Identify and nurture key strategic relationships throughout the organization in the US and globally to influence and execute desired outcomes such as sales channel leads in the US and the DDI (IT) Teams located in Global HQ.
Develop commercial strategies aligned with the respective goals and objectives for the channel and execute these plans through the teams.
Co‑creation, management, and ongoing analysis of the program annual plan.
Provide strategic leadership to ensure resources and investments are aligned with the priorities of the business.
Ensure fiscal responsibility by being accountable to adhering to stated budgets.
Continuously optimize the responsibilities under management to ensure world class execution and best in class program designation.
Support the evolution of the program and positioning it amongst top growth programs within GN Hearing North America and ensure consistent delivery according to the needs of the commercial channel.
Lead the introduction of new services and offerings to the channel, internally and externally.
Own, and optimize the end‑to‑end program processes to ensure efficient and effective methods for delivering services on time and within performance expectations in a high‑paced environment while continually raising the bar on value.
Ensure all marketing communications consistently reflect program brand standards and deliver core key messages.
Obsess over performance metrics to ensure data‑driven marketing activities and services are used, refined, and achieve value expectations.
Ensure the efficient and effective management of marketing assets leveraging internal brand team, as well as external vendors.
In partnership with the branding and positioning lead the evolution of our creative and visual identities to maintain an innovative edge.
Manage and optimize the formal process for consults, booking of services, execution and post‑mortem reviews, utilizing the team members and vendors in a complimentary fashion.
Manage vendor relationships, including MBR’s and QBR’s where necessary to gain top solutions, execution and overall value to the program and customers.
Support the evolving design of the marketing services program and build out of the integrated solution.
Integration management with both internal systems and stakeholders as well as external vendors and partners.
Cross‑functional coordination to curate partners and develop services of value based upon analysis of trends in the market and industry.
Development and creation of key support tools and documents e.g. Services Sell Sheets, Sales Support Tools, B2B & B2C Marketing Materials, etc.
Development and oversight of program enablement tools.
Identifying and implementing initiatives related to continuous improvement to ensure achievement of customer experience expectations.
Qualifications

Education:

Bachelor's degree in marketing, business, communication or related fields. Graduate level degree is a bonus. Program and/or Project Management Professional Certificates also a bonus.
Experience:

7+ years in agency management and/or program management experience. Proven ability to develop, build, and lead B2B, B2B2C programs. Experience in medical device, hearing or pharmaceutical industry is a plus. Experience with content development, possibly from advertising agency is a plus.
Skills & Abilities:

Ability to lead and motivate a team of individuals. Proven track record of managing multiple projects at once and driving results. Ability to think strategically, prioritize tasks and oversee execution with attention to detail. Relationship building; ability to collaborate across the organization. Strong decision‑making skills and a willingness to adapt with changing priorities. Strong flair for great design, messaging and supporting copy. Content creation experience, strong skills in creating original content that targets a specific audience and meets company objectives. Solid knowledge of the customer journey and the ability to develop solutions to ensure customers/prospects will have the information/experience they need to progress through the funnel. Experience with digital marketing tools and best practices, key metrics in B2B and B2B2C marketing and lead generation. Experienced with Microsoft PowerPoint, Word, Excel and Adobe Acrobat. Knowledge of customer relationship management (CRM), e‑comm platforms, project management solutions and sales channels is preferred.
Compensation

Target annual salary: $115,000 – $125,000 /yr. Eligible for discretionary bonus.
Benefits

Generous benefits including PTO and paid holidays.
401(k) with company match.
Paid parental leave & transition back to work benefits.
Company HSA contributions.
Discounted GN Group products.
Working Environment

Hybrid: Combination of office and remote work, 3+ days in office per week.
Position type: Full‑time, 40 hours per week, Monday – Friday 8:00am – 5:00pm.
Equal Opportunity Employer

We are committed to an inclusive recruitment process. GN welcomes applicants from all backgrounds and applicants will receive equal consideration for employment.

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