Fiber Commercial Marketing Manager

Responsibilities

Develop and execute quarterly and hyper‑local marketing initiatives to achieve acquisition and penetration targets through cross‑functional collaboration with Sales, Finance, and Operations, including deployment and post‑launch evaluation.

Leverage quantitative performance data and qualitative field insights to identify acquisition trends, performance gaps, and revenue opportunities, translating findings into actionable marketing plans and promotional strategies.

Identify market‑level opportunities and risks across penetration, channel mix, competitive dynamics, and build readiness, providing strategic recommendations to capture new customers and strengthen competitive positioning.

Own end‑to‑end market performance by monitoring results and adjusting plans in response to competitive dynamics, including designing and evaluating structured test‑and‑learn pilots and localized execution strategies using defined KPIs (conversion, cost per acquisition, churn risk, ROI).

Develop executive‑ready presentations that synthesize complex datasets into clear, compelling narratives, enabling data‑driven decisions for senior leadership and field sales teams.

Also responsible for other duties/projects as assigned by business management as needed.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field plus 5 years of related work experience OR Advanced degree with 3 years of related experience.

4-7 years of marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods.

Strong communications skills by presentation, written and verbal methods.

Strong leadership and ability to influence cross‑functional teams.

Proven success in local market development in Broadband industry to drive market success.

Expertise in overseeing market intelligence, playbook development, and executing go‑to‑market strategies for accelerated penetration.

Ability to collaborate with sales and field marketing leaders to develop sales enablement tools that drive market share, revenue growth, and profitability across private properties and multiple product categories.

Strong analytical skills with experience in data‑driven decision‑making to drive business performance.

Financial acumen with knowledge of ROI drivers, forecasting, and budgeting to manage financial objectives.

Experience in the Residential Broadband Category (Fiber, MSO, ILEC, etc.) preferred.

At least 18 years of age.

Legally authorized to work in the United States.

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