Channel Marketing Specialist

Execute cross-functional marketing campaigns to support the sale of company products and services in annuities, life insurance, mutual funds, employee benefits, retirement.

Manage digital and promotional activities related to strategy, execution and reporting.

Handle multiple components of marketing campaigns for all mediums, including websites, social media, blogs, email and collateral.

Participate in discussions on marketing planning, campaign development, and program execution.

Help evaluate project effectiveness using qualitative and quantitative methods.

Partner with the creative team to create marketing assets and copy for assigned campaign work.

Adhere to established processes and workflows related to end-to-end campaign strategy and execution.

Assist in campaign analytics reporting and review; help create plans based on learnings, and translate into actionable plans.

Requirements

Bachelor’s degree in marketing, business, communications, or equivalent experience

Two years of experience in marketing communications, digital marketing or project management

Experience executing digital campaigns and marketing programs

Moderate understanding of traditional and digital platforms

Technical acumen

Creative thinker

Excellent communication and relationship building skills

Organizational skills and the ability to manage multiple projects in a fast-paced environment

Certifications & Qualifications

Bachelor’s degree in marketing

Bachelor’s degree in business

Bachelor’s degree in communications

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