Lifecycle Marketing Manager- Financial Services

Lifecycle Marketing Manager

At Empower, the Lifecycle Marketing Manager owns the design, evolution, and performance of participant‑centric lifecycle marketing strategies across the workplace benefits journey, driving measurable improvements in participant behavior, financial outcomes, and plan sponsor value.
Responsibilities

Define and own the end‑to‑end lifecycle marketing strategy for workplace participants, including frameworks, journey architecture, and engagement models.
Lead the design of state‑based lifecycle journeys across key milestones (onboarding, enrollment, contribution optimization, job changes, retirement readiness) aligned with participant needs and business objectives.
Establish and evolve segmentation and personalization strategies using behavioral, demographic, and financial data to deliver relevance at scale.
Partner with Product and Digital teams to embed lifecycle journeys into participant‑facing platforms, influencing feature prioritization and experience design.
Drive multi‑channel orchestration strategy across email, web, mobile, and advisor‑supported channels to deliver cohesive participant experiences.
Influence lifecycle performance measurement frameworks, including KPIs tied to plan engagement, engagement with Empower tools/content/advice, and financial outcomes.
Lead test‑and‑learn strategy, defining experimentation roadmaps and scaling successful approaches across the participant lifecycle.
Translate data insights into strategic recommendations and influence senior stakeholders on lifecycle optimization opportunities.
Serve as a subject‑matter expert on lifecycle marketing within the organization, guiding best practices and elevating team capabilities.
Ensure all lifecycle programs meet legal, regulatory, and client compliance requirements in partnership with Legal, Compliance, and Risk teams.
Drive cross‑functional alignment across Marketing, Product, Analytics, and Relationship Management to ensure consistent and effective execution of lifecycle initiatives.
Maintain and evolve lifecycle documentation, including journey maps, segmentation frameworks, and strategic playbooks.
Qualifications

Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience.
8–12+ years of experience in lifecycle, CRM, or engagement marketing, preferably within financial services or workplace benefits.
Familiarity with participant engagement in employer‑sponsored benefit plans (e.g., retirement, HSA, equity plans).
Demonstrated experience owning lifecycle marketing strategy and driving measurable business outcomes (e.g., engagement, retention, contribution rates).
Deep expertise in lifecycle marketing disciplines, including journey design, segmentation, personalization, and multi‑channel orchestration.
Strong analytical capability, with experience defining measurement frameworks and translating data into strategic action.
Experience influencing product roadmaps and embedding marketing strategies into digital experiences.
Advanced experience with marketing automation and CRM platforms (e.g., Salesforce Marketing Cloud or similar).
Proven ability to operate in a highly matrixed environment and influence without direct authority.
Strong executive communication skills, with the ability to present strategies and insights to senior stakeholders.
Experience working in regulated environments and navigating Legal, Compliance, and Risk considerations.
Benefits

Medical, dental, vision, and life insurance
Retirement savings – 401(k) plan with company matching contributions (up to 6%) and potential discretionary contributions
Financial advisory services and a broad investment lineup
Tuition reimbursement up to $5,250 per year
Business‑casual environment, including the option to wear jeans
Generous paid time off upon hire, additional paid company holidays, and floating holidays each calendar year
Paid volunteer time – 16 hours per calendar year
Leave of absence programs – paid parental leave, paid short‑ and long‑term disability, and Family and Medical Leave (FMLA)
Business Resource Groups (BRGs) for inclusion and collaboration across the organization and community
Base Salary Range: $96,100.00 – $135,700.00. Non‑sales positions may participate in a bonus program; sales positions eligible for sales incentives and potentially higher total compensation.
Remote and Hybrid Positions

Remote and hybrid roles require reliable high‑speed internet with a wired connection and an appropriate home workspace. Additional computer equipment will be provided.
Work Environment & Disclaimer

This job description is not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Responsibilities may evolve based on business needs. Employment is at‑will and subject to applicable terms and conditions.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.
Equal Opportunity Employer

We are an equal‑opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.
Drug‑free workplace. Work‑from‑home environment requires a reliable wired internet connection. Additional equipment provided or required depending on location.

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