Senior Social Media Video Producer

Responsibilities

Lead distribution strategy for video and podcast content

Identify and act on viral opportunities

Package videos for maximum reach across social media channels, recognizing the subtle differences between platforms and optimizing accordingly

Craft sharp, compelling, scroll-stopping captions and headlines tailored to each platform (especially X and YouTube)

Lead on title optimization, thumbnails, and publishing strategy with a strong understanding of CTR, retention, and subscriber growth

Work closely with video, podcast, and editorial to ensure content is built with distribution and audience engagement in mind from the start

Requirements

At least 5+ years in social video, or a clear track record of making content that goes viral

Strong experience with video editing tools (Adobe Premiere Pro preferred)

Working knowledge of design tools (Photoshop, Illustrator, Canva)

Deep understanding of the independent media ecosystem and what kinds of content break through

Willing to work nights and weekends when the moment calls for it

A team player—no ego, no “that’s not my job”

A real go-getter—someone who hates having their hand held as they produce remarkable content

Have experience and a hunger to use AI tools, learning from them to improve both tactical and strategic choices for the role

Hard Skills

video distribution strategy

viral content creation

caption writing

title optimization

thumbnail design

CTR analysis

audience retention

subscriber growth

AI tools utilization

content packaging

Soft Skills

team player

go-getter

adaptability

creativity

communication

collaboration

problem-solving

initiative

flexibility

work ethic

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