Marketing Tradeshow Specialist

The specialist will partner with the various cross departmental teams to develop the IAPP booth experience for target audiences, with the focus to achieve IAPP's strategic goals. They will handle booth design recommendations, budget and expenses, onsite management, lead management, booth inventory/shipping, and exhibit support. The specialist will serve as a key contributor to advancing the company’s trade show program through innovation, efficiency, and analytics.

Essential Duties and Responsibilities

Provide booth design recommendations, including booth conceptualization, attendee flow predictions, branding, signage, and interactive elements to ensure consistency with IAPP brand and exceptional attendee experience.

Oversee the production and delivery of marketing booth structures, merchandise, and collateral materials in a timely manner for all internal and external events. Partner with cross‑functional internal and external teams (marketing, events, sales, external vendors) to plan and execute the IAPP booth experience aligned with organizational goals.

Identify opportunities to innovate and optimize trade show operations for greater efficiency, cost effectiveness, and attendee impact.

Manage booth‑related contracts and budgets, including contract negotiation, forecasting, expense tracking, invoicing, and post‑event reconciliation.

Oversee training and act as the point person for onsite staff to support booth setup, troubleshoot issues, coordinate vendors, and ensure a seamless attendee experience.

Maintain detailed documentation of booth assets, processes, vendors, and best practices to ensure program continuity and scalability.

Manage and assess inventory of promotional items, collateral, and supplies for booth.

Create, maintain, and analyze metric reports and documentation while examining booth activities, effectiveness, and business impact.

Create, maintain, and project manage IAPP booth schedules.

Actively identify inefficiencies in marketing workflow and develop processes and best practices to solve them, thus maximizing marketing performance. Attend internal and external events to represent IAPP as assigned.

Maintain proficiency in and optimize technologies and programs used by the marketing team.

Additional Duties

Additional duties as assigned.

Must be able to travel internationally on occasion.

Education and Experience

Bachelor’s degree (B.A./B.S.); and up to two years related experience and/or training; or equivalent combination of education and experience.

Experience using project management software.

Knowledge of creative development process.

Strong interpersonal and communication skills.

Prior experience with SmartSheet is a plus.

High level of professionalism; proactive, collaborative, self‑starting team player who looks for ways to improve processes.

Ability to adapt to changing business landscape.

Proficiency in Microsoft Office Suite.

Benefits
Working at the IAPP offers a competitive compensation package including base salary, bonus, and a full range of benefits. Other perks include casual dress, a dog‑friendly office, summer hours, and sabbaticals after seven years of service. The IAPP values respect, personal and professional growth, and an entrepreneurial attitude.

We have a hybrid work environment that allows for two remote days and three days in our Portsmouth, NH office.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

#J-18808-Ljbffr