Social Media Specialist

We are looking for a Social Media Specialist to join our growing team! The right candidate will have proficient experience using social media to elevate brand awareness.

A Social Media Specialist

builds and maintains a brand’s online presence to grow audience loyalty, increase brand awareness, and drive sales. They act as the digital voice of a company across various social platforms.

Benefits

Health, Medical and Dental

401K Plan

Paid time off and vacation

Growth opportunities

Employee vehicle purchase plans

Family owned and operated

Long term job security

Key Responsibilities

Content Creation:

Plan, write, and produce engaging text, images, and short-form videos tailored for platforms like Instagram, TikTok, LinkedIn, X (Twitter), and Facebook.

Community Management:

Monitor social channels, respond to comments and direct messages (DMs), and engage with followers to build a loyal community.

Strategy & Scheduling:

Develop content calendars aligned with broader marketing campaigns and schedule posts for optimal timing and reach.

Analytics & Reporting:

Track key performance metrics—such as engagement rates, follower growth, and click-through rates—to analyze campaign success and adjust strategies.

Trend Monitoring:

Stay up to date with social media trends, emerging platforms, and algorithm updates to keep the brand relevant.

Common Qualifications & Skills

Skills:

Strong copywriting, basic graphic design (e.g., Canva), video editing (for Reels/TikTok), and proficiency with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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