Life Cycle Marketing Manager

Responsibilities

Design and manage complex, multi‑channel customer journeys (email, in‑app messaging, push notifications) triggered by product usage data, customer attributes, and time‑based milestones.

Collaborate cross‑functionally with product, marketing, customer success, and support teams on shared goals to drive product adoption, cross‑sell/upsell, and customer retention.

Continuously refine segments based on performance data, product changes, and evolving customer needs.

Qualifications

4+ years in lifecycle marketing, customer marketing, or related marketing roles.

Experience measuring and tracking the success of different cross‑channel campaigns.

Project management skills and attention to detail.

Experience working cross‑functionally with sales, support, and product teams.

Excellent communication and writing skills.

Prior experience with in‑app messaging tools (e.g., Gainsight).

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