Lifecycle & Retention Marketing Strategist

Responsibilities

Optimize batch & blast email campaigns to improve content, increase send velocity, and grow click and engagement rates

Lead VIP and loyalty program management, including strategy development and day‑to‑day execution

Drive new customer conversion through an effective welcome strategy and retargeting of site visitors via retention tools

Convert one‑time purchasers into subscribers and upsell customers into routines and cross‑sell new cohorts

Overhaul existing email journey strategy to improve customer retention and increase revenue generated from automated flows

Develop and implement a robust churn mitigation strategy, activating and optimizing all available levers including Recharge Flows, winback campaigns, passive churn recovery, and direct mail

Own SMS strategy and execution end‑to‑end

Support additional marketing channels as needed, including copywriting, organic social, and lead generation

Create and deliver email briefs to creative team on a 45 day cadence, owning project management for all creative assets from inception to delivery

Deliver regular performance reporting across retention channels

Requirements

2 - 4 years of experience in lifecycle marketing, retention, or CRM, ideally at a DTC or subscription brand

Hands‑on experience with email and SMS platforms (e.g., Klaviyo, Postscript, Retention.com)

Familiarity with subscription management tools such as SKIO (preferred)

Strong understanding of churn dynamics and lifecycle segmentation

Ability to develop strategy and execute independently

Experience with loyalty or VIP program management

Analytical mindset with comfort reading performance data and translating it into action

Strong copywriting skills; experience with organic social or paid channels a plus

Self‑driven to create low‑lift creative assets independently, whether through Canva or other graphic design programs

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