CDP Campaign Segment Analyst

Responsibilities

Own audience segment creation and management for multi-channel marketing initiatives.

Research, build, test, and publish audience segments in the CDP through hands‑on trait selection, query writing, segment conditioning, etc.

Collaborate with team members and subject‑matter experts across the enterprise to develop customer traits, profiles, and audience segments.

Define and document business requirements (including audience traits, content and call to action, channels/destinations, etc.).

Consult with various business lines, audience curation, media and agency teams on test and campaign setup, audience syndication, asset trafficking, and tag management to ensure measurability.

Provide insights and actionable recommendations from tests and campaigns and share results with management and peers to drive continuous improvement of digital channel performance.

Promote a risk‑aware culture; ensure efficient and effective risk and compliance management practices by adhering to required standards and processes.

Requirements

Bachelor's degree in a related field, or equivalent work experience.

Five to seven years of statistical and/or data analytics experience.

Two or more years of experience in digital campaign planning and execution with hands‑on knowledge of a CDP or equivalent.

Experience with a Campaign Data Platform (CDP) (preferably Adobe).

Financial / banking experience a plus.

Business Banking Marketing campaign experience preferred.

Comfortable working on multiple projects in a fast‑paced environment.

Clear understanding of how media channels work together to create a cohesive, personalized marketing experience.

Good working knowledge of common data models used for customer targeting and marketing measurements such as lookalike modeling, propensity and relationship value predictions, device matching, etc.

Outstanding analytical and strategic thinking.

Excellent interpersonal, oral, and written communication skills.

Strong attention to detail and drive to exceed expectations.

Ability to communicate technical concepts to a non‑technical audience.

#J-18808-Ljbffr